Digital Marketing Specialist

2 weeks ago

Newtown, Australia Microkeeper Full time

**Job Title**: Digital Marketing Specialist

**Location**: Geelong

**Salary: $**70,000 - $75,000 p.a. plus superannuation

**Type of Work**: Fulltime

**Company**: Microkeeper Pty Ltd

**About Us**:
Microkeeper is a SaaS (software as a service) company specialising in cloud-based rosters,

timesheets and payroll.

**Position Description**:
We’re growing and searching for a Digital Marketing Specialist to support our Digital Sales Team, to help contribute, develop and implement digital marketing efforts. If you’re an analytical problem solver with a keen interest in online marketing, this might be the role for you

This is a rare opportunity to help build an up-and-coming Australian tech company. In this role, you’ll help ensure Microkeeper’s online marketing efforts across Web, eDM, Advertising, SEO & Social channels run smoothly, with high attention to detail. You will help to coordinate, test & execute digital campaigns to progress our growth.

**Key Responsibilities**:

- Develop and implement innovative marketing strategies to increase brand awareness and reach the target audience.
- Analyse market trends and consumer behaviour to optimize marketing efforts.
- Generate compelling and relevant content for online and offline channels.
- Collaborate with cross-functional teams to ensure marketing initiatives align with overall business goals.
- Give advice to management team and sales team in regard to promotion, selling tactics, pricing.
- Track and report on the performance of marketing campaigns and recommend improvements.
- Stay up-to-date with industry trends and emerging marketing technologies.

**Qualifications**:
Have tertiary qualification in marketing, digital media or equivalent

**Skill and Experience Requirements**:

- Have over 2 years of experience in digital marketing experience in technical and/or performance marketing and driven to help an online business growth.
- Have knowledge of all round strategy for digital marketing
- Have a proven history of successfully implementing digital campaigns across a diverse range of industries and platforms, including Social Media, Google Adwords etc.
- Are conversant with multiple digital disciplines including Website Content Management, SEO, User Experience and Conversion
- Have the ability to monitor and analyse digital metrics
- Enthusiastic and proactive attitude
- Have a strong grasp of Google ads, SA360 and the full Google Marketing platform with confidence in Google Analytics, Google Tag Manager, and reporting tools.
- Are experienced with Google Optimise or other website CRO platforms.
- Have solid experience across Meta advertising.
- Experience in a cloud, technology or Sass industry highly sought after.

**Benefits**:

- Competitive salary.
- Friendly, relaxed culture.
- We genuinely care about our product and our people and strive to set ourselves apart from the churn and burn mentality of larger corporate culture.
- We value self-development and encourage employee input and growth.

How to Apply:
If you're a passionate Digital Marketing Specialist looking to make a meaningful impact in the

**Salary**: $70,000.00 - $75,000.00 per year

Schedule:

- Monday to Friday

**Experience**:

- SEO: 2 years (preferred)
- Digital marketing: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Ability to Commute:

- Newtown, VIC 3220 (preferred)

Ability to Relocate:

- Newtown, VIC 3220: Relocate before starting work (preferred)

Work Location: In person

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