Digital Marketing Specialist
4 weeks ago
As our Digital Marketing Specialist, you will be a dynamic, insightful, and accomplished marketer with particular expertise in paid media management (Google + social media channels) and digital marketing principles.
Reporting to the Director, your role will primarily be developing and supporting our strategic partnership clients with generalist marketing support and executing effective paid media campaigns both for our clients and own brand.
As well as having a deep understanding of marketing principles, exceptional communication skills, and a proven track record of driving measurable results, you’ll be the ultimate team player; _smart_, _humble_ and _hungry_ for the success of our agency.
- You’re a self-motivated technical digital marketer; you know the front and backend of digital platforms like the back of your hand,
- You’re not afraid to create content and put yourself in front of the camera
- You have exceptional attention to detail; you love dotting the i’s and crossing the t’s.
- Your time and project management skills are exemplary. Like, second to none.
- You’ll be courageous to dive straight in, own and elevate this newly evolved position.
- The world of digital marketing keeps you curious and drives your creativity.
- You thrive in fast-paced environments, managing multiple projects simultaneously and meeting deadlines.
- You love people but can work independently. The key to your success will be developing and maintaining close connections with our clients and the rest of the team while being accountable for your own workload.
Your Responsibilities will span our clients and our own brand:
- Create, manage, and drive paid social strategies and campaigns on various social channels for our clients, particularly across Google, Meta, Pinterest, LinkedIn and TikTok.
- Develop captivating content for these campaigns including copywriting, design and video editing.
- Manage ongoing optimisation for campaigns based on performance and campaign objectives
- Ensure all campaigns are managed in a timely manner and achieve targeted KPIs based on set budgets.
- Prepare and analyse reports to provide business insights and new recommendations for further business growth.
- Manage the Business Suite accounts across platforms including Meta, LinkedIn, Pinterest, Google and TikTok, ensuring all pages are set up correctly and running smoothly.
- Build on our current processes to manage and scale our agency's growth.
- Develop and implement social media content strategies aligned with our overall content strategy and brand messaging.
- Create and publish engaging social media content that resonates with our target audience and drives engagement and conversions.
- Collaborate closely with our account management team to deliver briefs that can manage those projects from inception to completion.
- Keep abreast of industry trends and implement innovative and exciting solutions.
**Qualifications + experience**:
- A Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience. Real-world learning is just as valuable to us.
- Proven digital marketing experience, especially in social and paid media management, with a minimum of 3 years in the game. Agency experience gets you bonus points.
- An exceptional eye for design and killer copywriting skills.
- Proficiency in Canva and Adobe Creative Suite.
- Experience generating creative content for diverse audiences across both B2B and B2C sectors.
- A proven track record of driving results and meeting marketing objectives through smart campaign management.
- Confident in navigating the backend of WordPress and have the technical marketing skills to match.
- Strong analytical and problem-solving abilities.
- A creative mindset with the ability to think strategically and innovate.
- Experience in SEO strategy and implementation is viewed favourably.
**A little about us**:
Made Great embodies our passion, dedication, and relentless pursuit of Greatness. We’re on a mission to redefine the client/agency relationship and evolve it into a true business partnership.
- We act as a true strategic partner to our clients by genuinely investing in them as fellow humans. We find clarity in their confusion.
- We're Great at what we do. Our experience is a testament to the calibre of work and brands we work with.
- We’re also a pretty Great bunch (if we do say so ourselves); we’re proud of the work we do and strive for ultimate Greatness.
We're based in Geelong, so if you’re looking to join an evolving team, that favours doing Great work for Great clients, this might be the role for you
While you don't need to meet every single requirement above, we still encourage you to introduce yourself all the same. The thing about Made Great is we’re open and welcome to all humans, and if we think you’re Great and can learn Great skills (bonus points if you recognise the Napoleon Dynamite reference there), then we’ll be happy to have you on
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