Digital Marketing Manager

5 months ago

Warriewood, Australia Pharmacare Group Full time

**Introduction**:
About us

At PharmaCare, we inspire people to be the best, healthiest and happiest they can be. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We are home to some of Australia’s most well-known and trusted brands including Nature’s Way, Bioglan, Sambucol, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Aquasun, Promensil, BioMedica, Medlab and many more.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

We are family owned with a global reach, our products are found in pharmacies, supermarkets, department and variety stores all over the world.

Extras we know you’ll love
- On site 3 level gym with dedicated personal trainers and daily classes
- Full time barista with free coffee and free smoothies
- Generous monthly product allowance to support your health and wellbeing
- Paid parental leave, subsidised health and salary continuance insurance
- Flexible working hours
- Secure onsite parking
- Employee assistance/wellbeing initiatives
- Ongoing training and development programs
- Leave loading
- Officially recognised as a "Great Place to Work"

**Description**:
About the role

The Digital Marketing Manager leads the digital marketing strategy including e-commerce, SEO, CRM, social media, and paid media and is responsible for mentoring and growing their 2 direct reports.
- Develop and implement comprehensive digital marketing strategies aligned with PharmaCare's brands' overall marketing objectives and brand guidelines
- Monitor, analyse, and report on the performance of digital marketing initiatives using various analytics tools and platforms, and make data-driven recommendations for continuous improvement
- Collaborate with cross-functional teams, including marketing, creative and product teams, to ensure consistent brand messaging and seamless user experiences across all digital touchpoints
- Identify and evaluate emerging trends, technologies, and platforms in the digital marketing landscape to drive innovation and maintain a competitive edge
- Manage and optimise PharmaCare's various brand websites ensuring they are user-friendly, search engine optimised and conversion-focused
- Develop and manage relationships with external agencies to execute digital marketing campaigns and leverage additional expertise when necessary
- Stay up to date with health and wellness industry best practices, regulatory guidelines, and ethical standards to ensure compliance and deliver responsible marketing campaigns
- Stay informed about digital marketing industry trends and advancements, and provide insights and recommendations for implementing new strategies or tool
- Foster a positive and collaborative work environment that encourages teamwork, creativity, innovation, continuous learning, knowledge sharing, and growth within the digital marketing team
- Directly manage a team of two (digital marketing assistant & specialist), providing guidance, mentorship, and support to achieve departmental goals
- Conduct regular performance evaluations, set performance goals, and provide ongoing feedback and development opportunities for direct reports
- Collaborate with Head of Digital Marketing to recruit, onboard and train new team members, ensuring a high performing and cohesive digital marketing team
- Allocate resources and manage workload distribution to ensure efficient execution of digital marketing projects and campaigns

**Skills and Experiences**:
About you
- Proven experience (minimum 4 years) in digital marketing, preferably in the health and wellness industry or related field
- Demonstrated previous management experience essential
- Excellent communication and interpersonal skills to collaborate with cross functional teams and external agency partners in a fast-paced environment
- Strong project management skills with ability to multi-task and prioritise to ensure quality delivery & meeting of deadlines
- Can-do attitude and passion for digital marketing

Bachelor's degree in Marketing, Advertising, Communications or in a related field is beneficial but not essential

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