Performance Digital Manager

2 months ago

Warriewood, Australia PharmaCare Full time

About us

At PharmaCare, we inspire people to be the best, healthiest and happiest they can be. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We are home to some of Australia’s most well-known and trusted brands including Nature’s Way, Bioglan, Sambucol, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Promensil, BioMedica, Medlab and many more. 

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair.  Based on the Northern Beaches we live the life we promote.

We are family owned with a global reach, our products are found in pharmacies, supermarkets, department and variety stores all over the world.

Extras we know you’ll love

  • On site 3 level gym with dedicated personal trainers and daily classes
  • Full time barista with free coffee and free smoothies
  • Generous monthly product allowance to support your health and wellbeing
  • Paid parental leave, subsidised health and salary continuance insurance
  • Flexible working hours
  • Secure onsite parking
  • Employee assistance/wellbeing initiatives
  • Ongoing training and development programs
  • Leave loading

About the role

The role of the Performance Digital Manager (Omnichannel) is to support brands across all digital paid media touchpoints, focusing on optimising omnichannel media efforts throughout the consumer journey. This role aims to maximise efficiency by synchronising owned and paid digital media channels while establishing measurement expertise This role focuses on ensuring an integrated approach to digital marketing that delivers consistent brand messaging and optimized user experiences across all touchpoints, including retailers, paid search, email, websites and e-commerce platforms. Support brands to optimise consumer touchpoint integrations and deliver value and efficiency though media investment analysis and recommendations, including sharing internal success cases.

The main responsibilities will include:

  • Support Omnichannel optimisation 
  • Provide strategic media guidance
  • Enhance measurement and reporting
  • Collaborate across teams and agencies
  • Provide data driven insight recommendations
  • Budget advisory and allocations
  • Monitor emerging trends and platforms
  • Lead, Mentor and develop performance marketing

This is a full-time on-site role based in Warriewood on Sydney's Northern beaches.

About you 

  • Bachelor's degree in Marketing, Business or related field
  • 5+years of experience in performance or digital marketing, with a focus on omnichannel strategies
  • Proven track record of driving growth and improving performance across digital marketing channels
  • Strong analytical skills with a deep understanding of marketing KPI's, attribution models and data driven optimisation techniques
  • Expertise in using digital marketing platforms (Google Ads, Facebook Ads, Google Analytics, BVOD, Spotify Ads, TikTok Ads etc)
  • Solid project management skills and the ability to manage multiple projects simultaneously
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross functional team environment
  • Experience with owned, paid media platforms and omnichannel performance strategies
  • Sound knowledge of SEO best practices and content marketing strategies 
  • Strong leadership and influencing skills with the ability to inspire and guide a team toward achieving business goals 

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