Marketing and Content Manager

2 weeks ago

Preston, Australia Elk Full time

Full Time, permanent role (open to 5 short days/4 full days/9 day fortnight)
- Access to market leading Incentive Plan + great discounts for you, your family
- Ethical, sustainable fashion business genuinely committed to Work Life Balance

**About The Role**
We are looking to appoint an experienced and exceptional Marketing and Content Production Manager. Reporting to the Head of Marketing and working collaboratively with our Head of Brand, this invaluable individual will design and direct the entire content creation process, from inception to publication, ensuring consistent, on brand and flawless content is delivered on time and in line with strategy. As the ELK story-telling authority, the Marketing and Content Production Manager will pioneer the ELK content strategy (including Social Media) supporting all brand channels to build brand equity, fashion ability and superior customer engagement.

**Your responsibilities will include however not be limited to**:

- Developing and leading content strategy, production, briefs and copy for both scheduled seasonal plans and adhoc opportunities.
- Collaborating closely with design and online teams, ensuring consistent, efficient compilation of online product descriptions ensuring accuracy, consistency of brand voice and SEO optimisation.
- Defining and managing content production priorities, including requests from wider ELK teams (online, retail and wholesale).
- Implementing systems and improving processes to optimise content production process and quality.
- Providing accurate/insightful reporting on the performance of content activity and media monitoring whilst identifying new opportunities.
- Leading a team with an inclusive, collaborative and transparent management style ensuring goals are set and aligned with company strategy.
- Being the authority on the ELK tone of voice and ensuring it is consistently implemented across all brand channels and touchpoints.
- Developing, implementing and communicating social media strategy, delivering on targeted brand awareness, engagement, reach and growth.
- Supporting marketing, online, retail and wholesale teams in the creation of brand content, social media activations, events, online opportunities and brand activities with the support of the **_Social Media Assistant_**.
- Connecting with influencers, personalities, collaborators, media, stylists, influencers, personalities, brand partners and the like.
- Identifying and developing opportunities for channel collaborations and partnerships.
- Producing press releases and packs for all activations and external communication.
- Operating ethically and transparently and being a solid advocate for our sustainability journey.
- Actively participating in the development and communication of our annual Transparency Report.

**Who are you?**
You are a perfect match with:

- 4+ years’ experience in an editorial, journalist or agency role developing content storytelling tailored to multiple channels adapted to brand tone of voice.
- Highly proficient with the English language, ideally accompanied by a Diploma or Degree in Journalism, Creative Writing, Media and Communications or similar.
- Experience with delivering written content for campaigns across owned and multiple social channels
- Strong understanding of the fashion industry, and media landscape across beauty, fashion, lifestyle, culture, etc.
- Superior presentation and pitching skills with a **_portfolio ready to share and show off_**:

- High level writing, editing, proofreading, layout/design, professional printing/publishing skills, including ability to present concepts verbally.
- Sound knowledge and appreciation of current trends in digital and social media.
- Experience working with content analytics and business marketing tools to optimise content channels.
- Aligned with our values and committed to working collaboratively and inclusively.
- Glowing reputation for working brilliantly with influencers, media and stylists.

***

**Competencies and Key Attributes**
- Extraordinary written/verbal communication skills coupled with the ability to project brand identity/ tone through word and visual imagery.
- Exceptional planning, organisation and time management skills, with the ability to effectively prioritise and pivot.
- Experience in the creation of sales focused content in-line with SEO best practices.
- Experience writing social, newsletter and other external communications.
- Commercially astute and capable of working with analytics / business marketing tools to measure performance and make data-driven decisions that optimise return on investment.
- Consistently abreast of social media trends and developments and knows how to manage social media activity accordingly.
- Genuinely passionate and committed to sustainability and ethical practices.

**In return we offer**:

- Salary and benefits commensurate with experience
- Genuine commitment to work life balance
- Highly collaborative, family centric and

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