CRM Specialist

1 month ago

Osborne Park, Australia Racing and Wagering Western Australia Full time

**Company Description**:
As well as controlling thoroughbred, harness and greyhound racing in Western Australia, RWWA operates the TAB which has more than 300 off-course retail outlets, a call centre and online betting services. Our motto is Better Your Bet because increasing profits through Western Australia’s own TAB means better returns for the local racing sector and state-wide communities.

The TAB is powered by the Bettering Department has transformed how we provide the pinnacle of sporting and racing excellence to our customers through a broad digital and retail portfolio. Our squads include product owners, full stack developers, scrum masters, business analysts, data analysts, UX designers and automation testers that all love what they do. And while we’ve learnt a lot about our customers and how to build the best experiences for them, we have plenty of awesome challenges ahead to ensure we continue to deliver on our vision.

Our business is unique, which means we can offer careers which are interesting, challenging and diverse. Our values are important to us so, to be successful, you’ll have to share them. We are honest, real and positive and we pride ourselves on achieving great outcomes for our customers. We work hard but have fun while we’re doing it. Whatever your passion, our success is a team sport.

**The Opportunity**

We are seeking a CRM Specialist with a flair for creativity and a savvy analytical mind to help drive customer engagement and retention.

This exciting role is responsible for creating engaging digital communications to highly targeted audiences, and deriving actionable insights from complex data sets to develop effective data-driven customer lifecycle and loyalty strategies.

You should have an exceptional ability for planning, implementing and reviewing campaign activity to maximise results in a highly competitive and fast-paced market, and a passion for sport and racing will amplify your success in this role.

**About You**
- Ideally to be successful in this role you will need:_
- Extensive experience in developing and implementing customer engagement strategies
- Demonstrated promotional and campaign execution skills, including the ability to conceptualise and implement successful marketing campaigns
- Ability to derive insights from complex data sets to recommend improvements to business
- Previous CRM database management experience
- Experience with implementing test and learn experiments
- Exceptional verbal communication and interpersonal skills, with an ability to work collaboratively in team environment
- Excellent written skills with experience in developing engaging copy for use in digital mediums
- Excellent organisation skills, attention to detail and ability to multitask
- Hands-on experience in digital marketing or CRM role will be well-regarded
- Ability to adapt to change in a fast-paced working environment
- Basic HTML and Adobe suite knowledge is desired

**The Reward**
- Work at an organisation that is vibrant, fun and diverse
- Perth based office role with hybrid working options available
- We don’t just talk about our company values - we live them
- We support our employees inside and out with our extensive wellness programs
- Make a meaningful contribution to the WA racing industry.

**Next Steps**

Along with your CV, prepare a cover letter telling us why you’re a perfect fit for the role and RWWA

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