Marketing Manager

2 weeks ago

Northgate, Australia Stryker Full time

We are excited to be named one of the World’s Best Workplaces by Fortune Magazine
We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.

**Who we want**:

- Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
- Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
- Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

**What you will do**:

- The Brand Manager is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
- In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
- Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
- Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
- Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
- In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
- Work with country leadership to forecast demand develop relationships with supply chain partners
- Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
- Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
- Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
- In partnership with Education Manager, identify internal training needs and create relevant content and training programs
- Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
- Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
- Take the lead in developing KOL’s for the brand
- With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy

**Minimum Qualifications (required)**:

- Bachelor’s degree required
- 8+ years of work experience required

**Preferred Qualifications (Strongly desired)**:

- MBA preferred
- 5+ years medical device or marketing experience preferred
- Fluent in local language and English
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

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