Strategic Brand Manager
24 hours ago
About the Role:
The Strategic Brand Manager will be responsible for leading our pan-European brand strategy, driving growth and profitability through effective marketing campaigns and portfolio development.
Key Responsibilities:
- Develop and execute annual and long-range brand/indications strategy to achieve required growth, profit, and market share targets
- Create and distribute scalable assets, tools, marketing campaigns, and best practices for maximum impact
- Identify education, brand experience, and customer engagement opportunities to increase brand perception and value in collaboration with Education Manager
- Development of trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL)
- In collaboration with Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
- Work with country leadership to forecast demand and develop relationships with supply chain partners
- Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
- Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
- Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
- In partnership with Education Manager, identify internal training needs and create relevant content and training programs
- Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
- Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
- Take the lead in developing KOL's for the brand
- With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy
Requirements:
- Bachelor's degree required
- 8+ years of work experience required
- MBA preferred
- 5+ years medical device or marketing experience preferred
- Fluent in local language and English
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Salary Range: $120,000 - $180,000 per annum
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