Marketing - Marketing Operations Specialist

5 months ago

South Melbourne, Australia Belle Property Full time

**South Melbourne, VIC**:
As the Marketing Operations Specialist at Propvue Group, you'll drive marketing excellence across our 180+ offices under Hockingstuart & Belle Property brands. Reporting to the Marketing Operations Manager, you'll work closely with the brand marketing team to implement client connection and training objectives, strengthening franchise relationships. Your main role involves training franchise brand ambassadors on marketing strategies and brand compliance, ensuring consistency across the network. We’re looking for a detail-oriented team player with exceptional communication skills to foster connections among offices and facilitate collaboration, while also excelling in problem-solving and managing time-sensitive tasks and projects.

**Responsibilities include**:
**Client connection & training**
- Address inquiries regarding local marketing strategies, track and report outcomes.
- Conduct marketing health checks at franchise offices.
- Facilitate training on marketing systems, materials, and tools ensuring local adoption.
- Develop informative case studies to showcase best practices and enhance marketing success.
- Identify and support brand marketing compliance for training
- Support new franchise offices and administrators with marketing onboarding.

**Marketing compliance development**
- Create and distribute marketing training covering operations, brand compliance, functionality.
- Identify areas for improvement in marketing operations through audits, and feedback from the network.
- Oversee marketing implementation across offices, ensuring adherence to brand compliance standards through training.
- Continuously refine and develop training resources, focusing on functionality and compliance of marketing strategies, processes, platforms and templates.
- Proficient in campaign management systems with an understanding of real estate marketing templates, encompassing both functional intricacies and brand-level considerations.

**Feedback-driven marketing development and reporting.**
- Establish a process to collect and analyse client feedback to drive continuous improvement.
- Utilise supplier samples to identify brand compliance training opportunities.
- Gather data on offices through marketing platforms and conversations to facilitate daily fact-finding.
- Develop best practices in brand and marketing compliance.
- Incorporate network feedback and reporting to identify and introduce new marketing products.
- Leverage supplier reporting and internal insights to optimise marketing strategies.
- Stay updated on real estate marketing trends through continuous research.
- 3+ years’ experience in marketing, operations, or EA roles.
- Proficiency in campaign management systems.
- Familiarity with real estate marketing templates and corporate branding.
- Expertise in the real estate or corporate franchise environments.
- Excellent communication and customer service skills.
- Strong attention to detail, proactive and self-motivated.
- Effective time management and ability to prioritise and meet deadlines.

**Additional information**:

- Full time, Monday to Friday, 9am - 5.30pm.
- Location: South Melbourne, Head Office.
- Work from home flexibility (Minimum 3 days at the office, manager’s discretion).

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