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Portfolio Manager Social Marketing Campaigns

1 month ago

Sydney, Australia Cancer Institute Division Full time

**_Portfolio Manager, Social Marketing Campaigns - Vaping_**

**Employment Type**: Fixed Term, Full Time until 30 June 2025 (project role)
**Position Classification**: Health Manager Level 3
**Remuneration**: $119,348 - $136,057 per annum, excluding superannuation
**Hours Per Week**: 38
**Location**: 1 Reserve Road, St Leonards, Sydney
**Requistion**: REQ428558
- **Exciting opportunity in the marketing & campaigns team to lead behaviour change campaigns for reducing the take up and cessation of Vaping.**:

- **Be part of an organisation that makes a difference in cancer control in NSW.**:

- **Aboriginal and Torres Strait Islander peoples are encouraged to apply.**

**_Where you’ll be working_**
The Cancer Institute NSW is the NSW Government’s cancer control agency, established to lessen the impact of cancer across the state.

Working at the Cancer Institute NSW means joining a team of committed and dedicated staff who are proud to be a part of the Institute’s purpose of overseeing and accelerating the effectiveness of cancer control in NSW.

The Cancer Institute is a collaborative working environment that encourages diversity and inclusion in how we work and the way we work together. Aboriginal and Torres Strait Islander peoples are strongly encouraged to apply. Greater consideration will be given to suitable applicants, in order to improve access to employment and career opportunities (GSE Rule 26).

**_ What you’ll be doing_**
We are seeking an individual with strong marketing skills and experience to join our Screening & Prevention Marketing and Campaigns Team. You will be responsible for the delivery of evidence-based marketing initiatives and projects, including mass media campaigns, to drive high levels of community awareness. To do this you will need to develop, implement and evaluate campaigns and initiatives that contribute to increasing motivation to participate in our prevention programs in alignment with our NSW Cancer Plan objectives.
- Experience in developing, implementing and optimising integrated marketing behavioural change campaigns that produce tangible and measurable outcomes.
- The ability to manage multiple streams of work with competing priorities and deadlines.
- A broad understanding of marketing principles and practices, preferably related to the delivery of public health programs.

Essential to the role will be your stakeholder management skills and ability to manage the external creative and media agencies, and engage with the community, key government and non-government organisations including local health districts, peak bodies and advocacy groups. You will have tertiary qualifications in marketing, communications or public relations and/or relevant equivalent professional experience in marketing and campaign creation.
- Your resume (maximum five pages)
- A covering letter addressing the Essential Requirements, as outlined in the Role Description.
- A response to the Pre-screening questions, as outlined below (maximum 1,500 words total for all questions).

**_Essential requirements_**
- Tertiary qualifications in marketing, communications or public relations and/or relevant equivalent professional experience in social marketing.
- Demonstrated experience developing and implementing mass media campaigns across all channels including digital and social strategies that produce tangible and measurable outcomes.
- Broad understanding of social marketing principles and practices as they relate to the delivery of public health programs.
- Experience working in and/or demonstrated understanding of the public sector.

**_Pre-screening questions_**
- Please include your experience in managing external creative and media agencies and the contractual deliverables managed.
- Please provide an example of a behaviour change campaign you have managed that required engagement with a range of internal and external stakeholders.
- How did you manage stakeholders to ensure project outcomes were achieved?
- What were the key challenges?
- What were the results and how were these measured?

**_Interested?_**

For more information:

- Click here for the Role Description Portfolio Manager - Vaping.
- Click here to apply.

**Applications Close: Sunday 10 September, 2023 at 11.30 pm.**

The CORE+4 Values define what is important to the Cancer Institute NSW and our employees.
Our values are: Collaboration, Openness, Respect, Empowerment, Strategic, Supportive, Innovative and Flexible.

The Cancer Institute NSW is unable to offer salary packaging. Salaries will be negotiated commensurate to experience and qualifications of the role.

To be eligible for permanent appointment to a position in NSW Health, you must have Australian citizenship or permanent Australian residency.

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