Media & Connections Planning Lead (12 Months Ftc)

2 months ago

Sydney, Australia Diageo Full time

Job Description:
Who are we?

From humble beginnings to extraordinary futures, Diageo is centred on crafting incredible stories of ambitious possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, UDL and Reeftip, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.

About the role

This is a critical role that sits within our Marketing Transformation team. The overarching purpose is to transform how our brands connect with consumers, in more relevant ways, more often. The Media & Connections lead for Australia will design and deliver culturally meaningful, breakthrough connection plans that grow our brands, using a mix of fit for purpose agency partners, channels, platforms and ecosystems.
- This role is for a fixed term contract ending December 2024_

So, what does this role look like for you?- Lead and manage Connections Strategy & Planning approach within marketing, partnering with agency partners and brand teams to deliver excellence. Connections thinking across Owned, Earned, Shared & Paid.- Own the Diageo through-the-line campaign development process to ensure effective campaigns for all our brands including partnering with brand teams as a key input into all Connections briefs, translating our business objectives into clear and inspiring briefs- Embed best practice metrics and measurement approaches for all campaigns- Lead the Progressive Portrayal and Progressive Media agenda for Marketing- Ownership of media agency relationship and responsible for driving collaboration across broader agency village, playing a lead ATL (Creative) agency management role- Leading in partnership with Procurement the negotiation of agency scope and contractual deliverables to ensure best media agency partnerships for Diageo Australia- Partner with the Head of Marketing Transformation and the Head of Digital Marketing to develop and deliver best in class capability - both formal and info

What will you bring to the table?- Experience in agency or client role/s leading development and execution of integrated consumer connections plans across large portfolios- Managing large budgets and well versed in media and digital planning and execution- Managing multi functional agency teams- Influencing effectively across multiple collaborators by creating clarity in strategy and execution plans- Connections and Media strategy experience is preferred but not essential- It would be highly regarded if you had Australian media market experience

What are the benefits?

We are an organisation that creates products that are part of celebrations, and our culture reflects this. At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.

You will also be rewarded through competitive salary and monetary benefits including bonus, flexible leave entitlements and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, volunteering days and workplace giving, and subscriptions to mental health and fitness platforms.

Our commitment to inclusion and diversity:
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type:
Fixed Term Contract (Fixed Term)

Primary Location:
Sydney HQ

Additional Locations:
Job Posting Start Date:
2023-11-01

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