Media Manager

2 months ago

Sydney, Australia Audible Full time

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THE ROLE

You will support the Director: Awareness Media APAC in delivering effective media strategies & plans that grow our brand awareness, consideration and engagement, as well as managing the AU media laydown, budget controls, competitor tracking and test & learn deployment, while continually driving media process improvement.

Working closely with our media agency, you’ll lead campaign planning, execution, reporting and analysis, and develop relevant initiatives to support the tracking, optimization and delivery of KPI’s.

Collaborating effectively with Brand, Content, Performance Media, PR and Data & Analytics teams to ensure a holistic communications approach is also a crucial part of your role.

ABOUT YOU

Success in this role requires you to be a self-starter with a curious mind who views media opportunities through an audience-first lens, you’ll communicate well, have experience in optimizing ways-of-working, can manage your time well and learn quickly in a dynamic environment. You’ll thrive in a collaborative team culture where no one day is the same; your flexibility and priority management will ensure you have the right balance between day-to-day activities and longer-term projects. Being able to project manage complex tasks with cross-functional teams from different countries will be an important driver of your success, as will having a an infectious passion for demonstrating the ROI of your plans.

Ultimately, we’re looking for someone who can help deliver a step change in our awareness media strategy & execution, and work effectively with internal teams & external agencies to think big, challenge the norm and drive the growth of Audible in AU.

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Key job responsibilities

As the Media Manager you will...
- Develop and execute multi-channel Awareness plans that fuel new member growth. Key channels include (but are not limited to) TV, BVOD/CTV, Out-of-Home, Premium OLV, Social, Audio and Influencers
- Work closely with Director: Awareness Media APAC, to develop media strategies that grow brand awareness, consideration & engagement
- Develop and own campaign media briefs, managing internal teams on brief inputs, and shepherding agency response-to briefs to meet required timelines
- Drive full funnel planning & thinking, in partnership with the Performance Team
- Collaborate with Performance Media and Data & Analytics teams to understand and quantify the impact of awareness media spend on acquisition
- Develop test & learn plans for Awareness media spend to better understand marketing ROI
- Foster a positive and constructive relationship with the media agency team and media vendors
- Develop a solid understanding of the influencer landscape, then work with our agencies and Brand & Content teams to develop local influencer strategies which establish the Audible brand in culture
- Demonstrate a strong understanding of the AU media landscape, capitalizing on any new opportunities
- Work closely with Brand & Content marketing teams to influence creative direction, and vice versa
- Assist broader Marketing & Media teams with recommendations on how to improve reporting and process
- Own competitor monitoring & reporting, making recommendations to remain competitive in our target market segments
- With finance, own the financial process, from PO approvals through to monthly budget reconciliation

Sydney, NSW, AUS

Basic Qualifications
- Bachelor’s degree with experience in a marketing role
- Analytical competency, with the ability to interpret data and explain insights clearly for to the required audience
- Experienced in d

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