Product Manager
6 days ago
Experience Hybrid in a flexible environment. Work from the office or home in a rhythm that suits you
- Permanent role based in Richmond
- We are certified carbon neutral and committed to reducing our impact on the environment.
We're REA
- REA Group
is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
This role sits within the Personalisation and Privacy tribe, one of the Tribes that sit within the Consumer Group of the business lead by Melina Cruickshank, our Chief Product & Audience Officer. Consumer Group’s mandate is to be the number one destination for Australian property and real estate through having the most engaging and best real estate and property experience. The Personalisation and Privacy Tribe supports and develops the majority of our marketing technology stack and platforms, and a privacy first user experience which underpins REA’s revenue, product growth and world class user experience.
The Tagging & Analytics team is a key platform team for our data and analytics ecosystem. Our objectives are:
- Making high quality data accessible
- Raise analytics self service across the organisation.
- Build towards industry leading martech and analytics capability.
- Support product use cases for personalisation, adtech and tracking of audience behaviour.
What the role is all about
As the Tagging & Analytics Technical Product Manager you will be responsible for providing strategic product vision and leadership and best practice guidance for all of REA Group Australia’s tag management, digital analytics solutions and audience behaviour tracking features. Examples of this include successful guidance of an Adobe Analytics reimplementation across major REA Group brands, reviewing how we can optimise management of our enterprise wide data layer and shifting partially some of our data layer and tagging infrastructure as self service. You will come with product management experience leading, building and integrating first party and third party digital and technical analytics related products and features. You will play a key role in the Tagging & Analytics team shaping the product roadmap and prioritising the direction and focus of the team on the highest order of value to your customers (internal staff).
The focus of this role is on the tagging and analytics product strategy and steering for a successful Adobe Analytics reimplementation.
- Champion and contribute to improving tag management analytics processes across the organisation.
- Owning and implementing the tag management and digital analytics tech stack vision and strategy.
- Contribute to determining the scope and priority of the Tagging & Analytics backlog and roadmap.
- Ensure data quality, analytics testing and monitoring, event-tracking pattern consistency across each of REA Group’s core brands.
- Maintaining or actively contributing to key REA Group martech vendor relationships to influence or take advantage of new technologies and methodologies that align with our strategy.
- Ensure key staff from across the business are sufficiently trained in your portfolio of products to meet their individual usage requirements.
- Collaborate with your technical team and other development teams in contributing towards solution design and integration documents.
- Managing product and contract costs relating to usage and contracting.
- Be an all round positive influence for individuals in the Tagging & Analytics team.
Who we’re looking for
Technical Analytics & Data experience
- Strong practical knowledge and experience of analytics implementations across web and app technologies.
- Prior experience working with the Tealium and Adobe martech suite.
- Subject matter expert in TealiumIQ, Adobe Analytics or Snowplow.
- Familiarity in RDBS cloud data warehouses (BigQuery is preferred)
- A passion for data analytics and how it can be used to solve real problems.
Communication
- Demonstrated experience in workshop facilitation and requirements elicitation techniques.
- Ability to translate business requirements and use case into technical requirements.
- Ability to present to and converse with technical and non-technical people at all levels of the organisation.
- Demonstrated
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