Branded Content Executive

4 weeks ago

Sydney, Australia Mamamia Full time

Mamamia is Australia's largest independent women's media company, with a decade-long reputation for being on the pulse of what women are talking about. If the Mamamia brand were a person, we'd be the one you can't stop talking to - we're candid, warm, honest and inclusive, and every day we're telling new stories you can't turn away from.

Mamamia are seeking a Branded Content Executive to act as the connection between Mamamia's commercial & editorial teams, assisting in delivering best-in-market branded content that's equally effective for Mamamia & our brand partners.

The Branded Content Executive is responsible for devising commercial brief-winning ideas, and for delivering content that achieves both audience engagement and brand goals. Your deepest expertise - from ideation to delivery - is in commercial written and commercial social (use of owned social), consistent with Mamamia's tone and values.

As a member of the Brand Partnerships team you will work closely on day-to-day projects, primarily be working on mid to high value clients and report directly into the Branded Content Manager.

The Branded Content Executive will be developing best in class ideas and integration opportunities that will assist in delivering successful and high performing branded content for Mamamia brand partners.

**About the role**:

- Develop and deliver branded content ideas
- Ideate and deliver effective branded content campaigns across social, website, and support with integration of video, competitions and product trial/review panels
- Edit, commission and write branded content that delivers results
- Assist in devising creative ideas for social in collaboration with Branded Content Manager and Social team
- Assist with scoping branded social and written/digital storytelling concepts to ensure they can be delivered on time and on budget.
- Assist with overseeing campaign execution (in collaboration with Branded Content Manager and Brand Partnerships team).

**About you**
- At least 2-3 years experience in a similar role (Editorial and/or Commercial experience preferably)
- Experience working in a branded content agency/ direct client highly regarded
- Strong copywriting and editorial capabilities
- Experience in the use of and navigation of key social media platforms, for example: Facebook and Instagram (priority), Twitter, LinkedIn, Pinterest, YouTube.
- Strong understanding of the role and purpose of content campaigns across a variety of client categories
- Strong understanding of strategic planning of content across all social media platforms
- Working knowledge of Google Analytics and SEO experience
- Ability to give and receive effective feedback with curiosity and respect
- Strong analytical skills and the ability to adapt a measured approach in a fast paced environment
- A strong commitment to continuous process improvement, initiatives and ability to solve problems creatively
- Contribute to the Sparkly team culture within Branded Content and Brand Partnerships. We are a high performing team who also like to have a laugh and trade theories about The White Lotus

**About us**

We're fast-paced and innovative, and democratic when it comes to strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create, and with the work we do with our charity partner, Room to Read. The independence and empowerment of women starts with universal literacy, and since 2017, Mamamia has supported Room to Read's Girls' Education Program, which breaks cycles of illiteracy in Asia and Africa. We've funded the education of tens of thousands of girls, and Mamamia staff have visited the schools where we've made an impact.

**_ As well as being a meaningful and exciting place to work, Mamamia offers:_**
- A fun, dynamic and collaborative workplace culture
- Learning & Development - tailored to each person's individual goals
- A day off for your birthday (mama-me day)
- Flexible working conditions
- Monthly birthday celebrations and quarterly events
- Free breakfast daily
- Purchased annual leave scheme
- Paid parental leave
- Reward and Recognition - pick a prize from our rewards menu when you are recognised by your team
- Paid volunteer leave to get involved with our charity partners
- Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to appl_y.

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