Head of Marketing and Communication

3 days ago

Melbourne, Australia CitiPower and Powercor Full time

**Head of Marketing and Communication**

Melbourne, VIC, AU, 3000

**About us**:
We’re a team that cares about you and your community. CitiPower, Powercor and United Energy own and operate the distribution networks providing reliable, safe and affordable electricity to 1.9 million customers located across 65% of Victoria. These customers include large numbers of households as well as commercial and industrial businesses, world class arts, health and sporting precincts, popular tourism regions and the biggest infrastructure projects in Victoria.

In designing and delivering these services, our people are united by a real sense of purpose to empower customer choices in ways that are important for our communities and the environment. Our people are also at the frontline in developing and implementing innovative technologies and solutions necessary for the future of our industry not only in Victoria but globally.

This is a workplace that's both dynamic and welcoming, where our people learn from the best in the business, and where there's a focus on inclusivity, collaboration, and rewarding the individual and their aspirations.

**About the role**:
Reporting to the General Manager of Corporate Affairs, this role is responsible for leading the multi-purpose communications that align strategies that tell the story of our distribution networks with marketing that shapes our customers’ direct experience with our brands.

In our ever-changing electricity industry, there has never been a more exciting time to get involved. Targets for net zero carbon emissions, shift to renewable energy, participation of customers in energy markets and speed of new technology are creating extraordinary challenges and opportunities for marketing and communication.

**What you’ll deliver**:

- Lead the development of the brands for three electricity networks (CitiPower, Powercor and United Energy) and champion their faithful promotion externally while bringing them to life internally by inspiring an aligned culture
- Manage a collaborative team that delivers integrated programs of work and achieves targeted outcomes in relation to a range of corporate and stakeholder objectives
- Develop and execute integrated marketing campaigns to position our brands and services in a way that both builds trust amongst consumers and enables our network operations
- Advise internal project teams on the design and delivery of consumer marketing strategies to achieve targeted recruitment and outcomes while offering a positive consumer experience
- Create, develop and execute internal communication strategies, campaigns and content to drive the development of our internal culture in support of our brand promises
- Manage the digital communication strategy and user experience on owned-channels (website and social media) as key vehicles for our story to reach and influence mass audiences
- Design and manage external communications and public relations opportunities in support of corporate and consumer objectives.

**To succeed in this role, you’ll have**:

- Tertiary qualifications in Marketing, Public Relations or Communications
- Substantial experience designing, project managing and implementing end-to-end multi-channel campaigns for maximum impact
- Experience in leading both marketing and communication or public relations functions and teams within either corporate or consulting organisations
- Excellent understanding of contemporary brand, marketing and advertising strategies supporting both corporate positioning and product/service outcomes
- Excellent demonstrated interpersonal skills to build effective working relationships internally and externally
- High standard of communication skills (copywriting, creative and design management, photography and audio-visual direction) as this is a hands-on role
- Experience in the energy or regulated utilities sector and strong understanding of the operating context
- Direct experience in influencing projects that enhance and improve customer experience.

**Your career with us**:

- We have a diversity of teams across our business, all contributing to great customer and community outcomes. Our people are our most important asset, and we continually invest in nurturing their capability.
- We proudly strive to provide a safe, inclusive and sustainable environment where all our people feel respected, valued and supported to bring their whole selves to work and be the best they can be.
- With an embedded Inclusion & Diversity Strategy and initiatives like our Women in Power networking group, and Sparkle, our LGBTIQ+ allies pride network, we’re committed to equal opportunities for all employees.
- Our greatest priority is the health, safety and wellbeing of our people and the communities we operate within. This includes their physical safety - ensuring everyone gets home safely everyday - as well as their psychological safety, by ensuring everyone has the resources and support needed to achieve a work-li

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