Customer Marketing Manager

3 weeks ago

Frenchs Forest, Australia The Cooper Companies Full time

The Customer Marketing Manager will be responsible for the development, socialisation and execution of strategies to profitably grow CooperVision ANZ revenue with key customers in partnership with the Key Account sales group and broader commercial organisation. The role will partner to develop account-specific plans and programs that engage Key Account Customers.

**Primary focus**:

- Creation of channel and customer strategies that positively impact customers as well as the wearer’s shopping/purchase experience to grow CVANZ’s sales, share and preference as a vendor, and their sell-through to wearers.
- Coordination of customer business plans & marketing programs that convert the above strategies into executable, measurable initiatives.
- Assessment of customer program effectiveness to inform operating expense investment and program modification decisions.
- Be a brand ambassador for CVANZ private label and house brands and support these brands with marketing programs and measuring success of initiatives.

The Customer Marketing Manager will be responsible for the development, socialisation and execution of strategies to profitably grow CooperVision ANZ revenue with key customers in partnership with the Key Account sales group and broader commercial organisation. The role will partner to develop account-specific plans and programs that engage Key Account Customers.

**Knowledge, Skills and Abilities**
- Strong project management and organisation skills
- Hands-on go-getter, willing to roll up sleeves and personally act to drive success.
- Demonstrated leadership skills; ability to manage. influence diverse, remote and cross-functional teams inside & outside of CVANZ.
- Superior influencing and relationship-building skills, both with customers and internal stakeholders, which allow achievement of strategic and business goals.
- Excellent written, oral and presentation skills. Prior experience developing and presenting trade presentations and account planning tools and templates.
- Excellent applied qualitative and quantitative analytic skills.
- Experience in managing advertising, promotion and other marketing vendors.
- Experience with CRM, marketing automation and sales enablement platforms such as _SFDC _and _Showpad _.
- Experience with business intelligence and analytics tools such as Tableau.
- Proficiency with office software including _Microsoft Office _and _Outlook _.
- Capable to perform light physical effort to fulfil job requirements

**Work Environment**
- Office-based with some travel to other CVANZ locations, customer sites and industry events.
- Sedentary to light physical effort necessary as required.
- There will be extended periods of sitting and using a computer.
- Travel, predominantly domestic, approximately 5-10%

Experience & Education
- Minimum of three years in Marketing/Customer Marketing.
- Consumer Packaged Goods customer marketing/marketing would be a plus.
- Experience working with ‘big box’ retailers for a B2B2C product portfolio preferred
- Bachelor's degree in marketing or related field

**Financial**
- Achieve revenue targets.
- In conjunction with the Key Account Manager (KAM), plan and monitor marketing rebates and marketing key account investment within the allocated KAM budget.

**Customer**
- Builds a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that informs development of CVANZ customer marketing strategies and programs, and influence product marketing, marcom and professional affairs plans.
- Develops and maintains strong relationships with CVANZ’s customers to achieve mutually beneficial business outcomes based on a rich understanding of customers’ priorities.
- Builds and maintains key customer profiles making use of primary and secondary data, to inform channel and customer strategies.
- Maintains the key account plan data base.

**Strategy and Planning**
- Drives, in partnership with the KAM, the channel annual account planning process to align CVANZ and account strategies and ensure cross functional alignment on customer strategies and plans for new and existing products.
- Partners with customers and Marketing to create a meaningful customer business plan leveraging all available merchandising vehicles within the account.
- Develops and aligns the annual customer business program calendar and budget; to provide input to brand, professional affairs & marcom budgets, as appropriate.
- Responsible for the initiation and facilitation of relevant products through the EQMS (NPLCO) System.
- Responsible for the pricing and communication of private label products and contributes as a member of the annual pricing review committee.
- Manages relevant elements of CVANZ marketing asset approvals process EQMS (AGILE) to ensure that market-facing collateral is compliant with medical device regulations and CVANZ standards.
- Co-leads development and facilitates the priorities an

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