Digital Copywriter

5 months ago

Melbourne, Australia Education Perfect Full time

As a Digital Copywriter, you will play a crucial role in developing compelling and persuasive content for various digital platforms to help drive brand awareness, increase customer engagement and promote and optimise conversions.
- Write clear, concise, and compelling copy that aligns with the brand tone of voice, whilst maintaining consistency across different platforms and communication needs.
- Work collaboratively with the Digital & UX Designer to deliver consistent branded experiences across all aspects of the marketing funnel.
- Ensure all content is grammatically correct, error-free, and adheres to brand guidelines and style standards.
- Collaborate closely with the Digital & UX Designer, Go to Market team, and other stakeholders to brainstorm and develop content ideas that support marketing initiatives and campaigns.
- Develop and maintain a deep understanding of our products and target audience to effectively communicate key messages.
- Optimise content for search engine optimisation (SEO) by incorporating relevant keywords, meta tags and other on-page optimisation techniques to improve organic visibility and rankings.
- Proof read and edit copy to ensure accuracy, grammar, punctuation.
- Establish and monitor content performance metrics, to identify areas for improvement and make data-driven decisions to enhance content effectiveness across end to end engagement.
- Stay updated on emerging trends, best practices, and new technologies in content marketing to continuously enhance content quality and effectiveness.

**Requirements**:

- Exceptional writing and editing skills, with a keen eye for detail and the ability to adapt writing style to different audiences and channels.
- Solid understanding of digital marketing concepts, strategies and best practices.
- Proficiency in SEO techniques and familiarity with keyword research tools.
- Experience with content management systems (CMS) and basic knowledge of HTML.
- Familiarity with social media platforms and content marketing trends.
- Creative thinker with flair, and the ability to generate innovative ideas and concepts.
- Strong research skills and the ability to synthesise complex information into clear and engaging content.
- Excellent organisational and time management skills, with the ability to meet tight deadlines and manage multiple projects simultaneously.
- Self-motivated and proactive with a strong sense of ownership and accountability.

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