Marketing Manager

2 weeks ago


Melbourne City Centre, Australia State Library of Victoria Full time

Seeking a people leader with expertise in brand and marketing
- VPS 5.1, salary between $106,534- $117,716 + superannuation.
- Employee benefits include a 10% discount at Readings bookstore and Mr Tulk Café.

About the Library
State Library Victoria is Australia's oldest public library and one of the first free public libraries in the world.
We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.
The Library preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates and community-driven collecting. We encourage learning, exploration, imagination, and creativity by opening up possibilities for all Victorians.

About the opportunity
The Marketing Manager is responsible for strong brand position and profile. The role oversees marketing support and advice across the Library.
Working closely with the Branch Head, Communications Manager and Content and Creative Manager, the Marketing Manager contributes to delivering integrated marketing and communications activities for the organisation.
The Marketing Manager leads a team who is responsible for the brand guidelines and execution, audience research, strategic campaigns to develop audiences (including members) and contributes to the CRM integration for the Library.
As the Library brand ambassador, the Marketing Manager leads the execution of the brand strategy and ensures the brand is embedded at all visitor internal and external touchpoints.

About you

**In addition, you will come to us with**:

- Tertiary qualifications in marketing or related discipline, or equivalent work experience.
- Demonstrated experience in creating and leading marketing strategies, engaging content and materials, preferably in a cultural or government institution.
- Demonstrated experience leading and motivating a team to deliver quality operational outcomes.
- Demonstrated experience in utilising evaluation metrics and insights to inform marketing plans and campaigns.
- Demonstrated experience in building and enhancing organisational audience development through marketing initiatives.
- A proven track record of success in establishing and maintaining outstanding relationships with a range of internal and external stakeholders.

State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.

State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodivergent people and people of all ages and abilities to apply.

How to apply
- Resume
- Cover letter (maximum 3 pages) summarising how you meet the key selection criteria in the Position Description and the About You section of the advertisement.

Enquiries

Privacy collection notice
Information about how we collect and use your personal information, and how you can contact us, can be found here.

Reasonable adjustments
Advertisement closes at 11.59pm Australian Eastern Standard Time on 1 July 2024.


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