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Web Analytics Specialist

4 months ago

Sydney, Australia Attribute Consulting Full time

Complex, interesting but rewarding role.
- Market leader in the airline industry. Global brand.
- Flexible working arragements

**Web Analytics Specialist - Travel Industry**

**Contract**:
**6 months (likely extensions to follow), $770 - $820 p/d inc super**

**Attribute Group is pleased to partner with this market leader in the airline industry who are seeking a Web Analytics Specialist. We are looking for an experienced individual who has a strong web analytics and tag management background ideally with Adobe Analytics to work in a fast paced, interesting, global brand.**

**The Role**:
As the
**Web Analytics Specialist**, you will be responsible for implementing and maintaining analytics and tag management systems for an ecomm website that experiences extremely high traffic. You will have a strong Web Analytics and Tag Management background, preferably with experience in Adobe Analytics.

**Key Responsibilities**:

- Co-ordination across business and technical teams to ensure that best practices in tag management and web analytics are rolled out across the digital assets.
- Empower others through providing simple self-serve analytics functionality, maintaining easy to follow processes, and developing a knowledge base of best practices and how-to guides.
- Be the key liaison between partner analytics agencies and the wider business.

**Career experience**:

- 2 years+ experience in a similar web analytics role
- Experience in running a tag management system (Adobe Launch experience preferable but not essential)
- Experience in the use and administration of a web analytics platform (preferably Adobe Analytics)
- Understanding of analytics data layers and the ability to perform tag debugging work
- Basic understanding of JavaScript preferable
- Strong verbal communication skills, with the ability to speak to both business and technical stakeholders in ways that are easy for them to understand
- Understanding of the potential security and privacy risks associated with tag management and the ability to spot potential risks