Digital Analytics Specialist

4 months ago

Sydney, Australia Cochlear Ltd Full time

Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. We can offer a unique opportunity to join Cochlear, an iconic Australian company, leading the world in implantable hearing solutions. Our mission is to help more people to hear.

The Opportunity

Are you passionate about leveraging data to drive digital marketing performance and user engagement? Cochlear, a global leader in implantable hearing solutions, is seeking a Specialist, Digital Analytics to join our Marketing Technology and Analytics team. Based in our Macquarie University Campus office, you will play a pivotal role in tracking and analyzing digital campaigns and experiences across various channels. Your insights will help optimize Cochlear's digital marketing campaigns and user engagement on our owned

digital experiences.

Responsibilities Include:
You will be responsible for maintaining and enhancing Cochlear's digital analytics framework, developing reports, visualizing performance metrics, and ensuring compliance with data privacy and IT security standards. This role involves working with tools such as Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker to manage and extend digital tracking infrastructure across Cochlear’s online properties. You will collaborate closely with cross-functional teams, including product and consumer marketing, digital marketing, user experience, marketing automation, IT/web development, privacy, legal, quality, and external advertising agencies.

Key Responsibilities:

- Maintain and enhance Cochlear’s digital analytics framework and reporting infrastructure.
- Develop and visualize performance metrics to drive optimization of digital marketing campaigns and user engagement.
- Ensure compliance with data privacy and IT security standards across digital marketing and analytics activities.
- Manage and extend digital tracking infrastructure using tools like Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker.
- Collaborate with cross-functional teams, including product and consumer marketing, digital marketing, user experience, IT/web development, and external agencies, to support digital analytics needs.

About You

As Cochlear continues to grow, we are looking for people who share our passion for data-driven digital marketing excellence. To excel in this role, you will bring:
Minimum Requirements:

- Bachelor’s degree in Marketing, Business, Quantitative Analytics, or a relevant discipline.
- 3-4 years digital experience within a digital business, ecommerce, digital start up, agency or client side - within digital analytics team
- Extensive knowledge and experience in GA4 suite - Google Analytics, Tag Manager, Looker, A/B testing tools
- Strong analytical skills with a high degree of proficiency in data analysis, strong attention to detail, and ability to draw data-driven insights and recommendations.
- Knowledge of HTML, JavaScript, and web technologies needed to troubleshoot analytics implementation.
- Ability to work effectively both independently and as a member of a global, cross-functional team.
- Ability to navigate and problem-solve complex requirements with a consultative mindset.
- Experience with visualizations and storytelling methods to create dashboards and data analytics reports.

Development Value of this Role

This role provides the opportunity to work in a global context, gaining exposure to digital marketing strategies across multiple regions. You'll have the chance to build strong relationships across the organization, work on high-impact digital analytics projects, and contribute to Cochlear's growth by optimizing digital marketing and user engagement efforts.

Cochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.

CochlearCareers

How we recognise your contribution

We want Cochlear to be a place where our people truly enjoy coming to work. Through our inter

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