Paid Media Marketing Manager

4 months ago


Canberra, Australia TOMO Full time

**TOMO - The World Finest Luxury Water Bottle**

Founded in 2020, TOMO has established itself as a leading luxury drinkware brand, which is focused on impeccable craftsmanship, outstanding design, and making the world a better place

Are you a skilled and passionate Digital Marketing Expert with a flair for driving successful e-commerce campaigns? TOMO, a global team of visionaries dedicated to wellness, sustainability, and purpose-driven brands, is seeking a talented Paid Media Marketing Manager to join our dynamic team.

Calling all Paid Media Marketing Managers \uD83C\uDF1F

Here's your opportunity to be part of a global team of passionate marketers, artists, designers, product specialists, and visionaries who are working towards creating a more positive life on this planet.

At TOMO, we focus on wellness, sustainability, the love for design, and building purpose-driven brands.

**Qualifications**:

- Analytical Skills: Proficiency in data analysis and the ability to interpret key performance indicators (KPIs) to make data-driven decisions and optimize marketing strategies across different channels.
- Project Management: Excellent project management skills to coordinate and align the efforts of multiple marketing agencies, ensuring seamless collaboration and timely execution of campaigns.
- Communication Skills: Effective communication and interpersonal skills to liaise with different agencies, stakeholders, and internal teams, providing clear instructions, feedback, and updates.
- Budget Management: Experience in managing marketing budgets efficiently and effectively, ensuring maximum return on investment (ROI) for the e-commerce brand.
- Industry Awareness: Keeping up-to-date with the latest trends, best practices, and innovations in the digital marketing industry to leverage new opportunities for your brand.

**Responsibilities**:

- Agency Selection and Onboarding: Identify and select appropriate marketing agencies for each channel, negotiate contracts, and ensure a smooth onboarding process to align their strategies with the e-commerce brand's goals.
- Strategy Development and Implementation: Collaborate with each agency to develop comprehensive marketing strategies aligned with the brand's objectives. Ensure the strategies are effectively implemented, monitored, and adjusted as needed.
- Performance Tracking and Reporting: Regularly monitor the performance of each marketing agency's campaigns and provide insightful reports to the management team. Use data to identify opportunities for improvement and optimize the ROI.
- Coordination and Communication: Foster strong communication between the different agencies and internal teams to ensure everyone is aligned on the brand's messaging, promotions, and overall marketing efforts.
- Budget Allocation and Control: Work with the finance team to allocate budgets to each marketing channel appropriately. Ensure that agencies stay within their allocated budgets and provide justification for additional spending when needed.
- Continuous Improvement: Encourage a culture of continuous improvement among the marketing agencies. Facilitate knowledge sharing, conduct regular performance reviews, and seek out new strategies and technologies to enhance the brand's marketing efforts.

If you are passionate about digital marketing, have a keen eye for data-driven strategies, and thrive in a purpose-driven environment, TOMO is the place for you. As our Paid Media Marketing Manager, you'll play a pivotal role in shaping our e-commerce success and contributing to our mission of making a positive impact.



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