Digital Marketing and Social Media Coordinator
3 months ago
APS 6 - $88,408 - $100,378
- Parks Australia
- Canberra - ACT
The Digital Marketing and Social Media Coordinator works within a small marketing team that manages the Parks Australia website, social media, digital marketing, brand and graphic design services.
This role has core focus on managing and growing our online communities through the development of engaging content for social media, newsletters and website, to connect audiences with the natural and cultural values of Parks Australia’s national parks, marine parks and botanic gardens.
**Identified position**
This position is an ‘Identified’ position which signifies that the role has a strong involvement in issues relating to Aboriginal and Torres Strait Islander people. The successful applicant must have an understanding of the issues affecting Aboriginal and/or Torres Strait Islander people and an ability to communicate sensitively and effectively with Aboriginal and/or Torres Strait Islander People.
**Who we are**
Australia’s natural and cultural heritage is unique. Our land and seascapes are distinctive, home to plants and animals found nowhere else in the world, and to some of the oldest living cultures on earth. These environments and cultures are an essential part of our national identity, and visitors travel from across the country and the world to experience them. The Director of National Parks (the Director) is responsible for six national parks, the Australian National Botanic Gardens, 60 Australian Marine Parks and the Heard Island and McDonald Islands Marine Reserve established under the Environment Protection and Biodiversity Conservation Act 1999.
Parks Australia is the federal park agency that supports the Director, and they are a division of the Department of Climate Change, Energy, the Environment and Water (the Department). We work to showcase these natural and cultural wonders to the world, demonstrating to all why these places are so special, and inspiring communities to become more invested in their care and future.
Parks Support Services branch provides corporate and enabling services to the division including Governance and Assurance, Procurement, Parks Science and Strategy and Customer Experience and Destination Planning sections.
The Customer Experience and Destination Planning Section is located in Canberra and is responsible for the delivery of a range of activities including Media and Communications, Internal Communications, Marketing, E-Commerce, Tourism Policy and Destination Planning.
**The Job**
The Digital Marketing and Social Media Coordinator works within a small marketing team that manages the Parks Australia website, social media, digital marketing, brand and graphic design services. This role has core focus on managing and growing our online communities through the development of engaging content for social media, electronic direct mail and website, to connect audiences with the natural and cultural values of Parks Australia’s national parks, marine parks and botanic gardens.
**What we are looking for**
**Knowledge and experience**
- End-to-end management of social media accounts including creating and maintaining content calendars, community moderation, and driving growth across multiple platforms.
- Utilising electronic direct mail to connect with stakeholders including drafting content and managing subscriber lists.
- Experience using content management systems.
- Analyse, evaluate and report on digital marketing and social media strategies.
- Build positive relationships and work collaboratively with colleagues and stakeholders to create content.
**Skills and capabilities**
- Experience in end-to-end management of social media accounts including creating and maintaining content calendars, community moderation, responding to issues and driving growth across platforms.
- Utilising digital marketing and social media analytics to analyse, report and inform strategy.
- Experience using content management systems.
- Strong writing skills, attention to detail and the ability to manage multiple projects and meet deadlines.
- Ability to build relationships and work collaboratively with internal and external stakeholders.
**Desirable qualifications**
Tertiary qualifications in communications or marketing are desirable but not essential.
**Eligibility and other requirements**
**Citizenship**
**- **To be eligible for employment with the Department of Climate Change, Energy, the Environment and Water you must be an Australian citizen.
**Security Clearance**
- This position requires a
**Baseline Vetting** security clearance. You will be required to obtain and maintain a clearance at this level.
**For additional information, please read the Job Description below.
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