Brand Manager

4 weeks ago

Melbourne, Australia Miller Leith Full time

A distinguished global FMCG organisation recognised for their strong reputation has recently acquired a prominent leader within the category, integrating their operations comprehensively. Committed to delivering top quality products this new merger contributes significantly to the company's diverse and extensive portfolio.

As part of their growth journey, they're now seeking a Brand Manager to join their dynamic team. Reporting directly into the Head of Marketing & Category this role will be pivotal in shaping the marketing strategy for several key brands within the company's portfolio.

Responsibilities will include:

  • Lead the development and implementation of a comprehensive brand strategy to ensure a strong return on investment (ROI).
  • Conduct in-depth consumer research and analyse category data to gain valuable insights. Identify and define target audiences for effective marketing campaigns.
  • Oversee the execution of marketing campaigns with a focus on reaching the intended audience.
  • Monitor and analyse brand performance and gather data-driven insights to optimise strategies.
  • Take charge of the creative process for packaging, communications, advertising, consumer and trade promotions across various brands and channels.
  • Take responsibility for managing the product portfolio, continuously seeking opportunities to enhance product, packaging, and performance.
  • Proactively explore and evaluate new market, category, and segment opportunities while championing innovative initiatives that drive profitability and volume growth without negatively impacting existing sales.
  • Develop a clear and compelling brand positioning, messaging, and value proposition to differentiate it in the competitive market.
  • Collaborate closely with agency partners, providing them with clear project briefs to ensure successful execution of marketing initiatives.
  • Work collaboratively with cross-functional teams, particularly NPD (New Product Development) and Sales, to strengthen brand awareness, improve the consumer experience, and boost sales performance.

Skills & Experience:

  • Possesses at least 3 years of valuable experience in brand marketing within agriculture (meat, dairy, vegetables or fruit) critical.
  • Highly strategic and innovative brand professional, known for meticulous attention to detail and successful execution abilities.
  • Proven ability to thrive under deadlines and efficiently manage projects, ensuring timely and successful delivery.
  • Holds tertiary qualifications, ideally in Business Management, Marketing, or Communications, showcasing a strong educational foundation.
  • Exceptional relationship-building skills, adept at engaging effectively with various stakeholders.
  • Possesses an in-depth understanding of measuring and optimising ROI in brand and trade marketing investments, leading to impactful outcomes.
  • Well-versed in marketing and product portfolio strategies, enabling the formulation of effective business plans.
  • Impressive presentation and creative talents that elevate brand messaging and storytelling.

Benefits:

  • Centrally located offices in Port Melbourne.
  • People first, collaborative culture.
  • Onsite Parking.
  • Attractive salary package including a lucrative bonus structure.

Click apply now if this sounds like your next career venture For additional information, please contact Morgan Atkinson via morgan@millerleith.com.au

Consultant

morgan@millerleith.com.au

Reference number: BH-5223
Profession:MarketingBrand Manager

Company: Miller Leith Melbourne
Date posted: 26th May, 2024

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