Brand Manager

4 weeks ago

Chatswood, Australia PepsiCo Full time

Overview:
Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported.

We have an exciting opportunity for a Brand Manager to develop, manage, and implement all aspects of the marketing mix for the Extruded portfolio. You will lead the annual brand planning process for Twisties & Cheetos and manage external agency partners to execute campaigns. Additionally, you will oversee day-to-day operations of the Extruded portfolio, including budget management, sampling, artwork, and eCommerce.

**Responsibilities**:
**Key Responsibilities**:

- Day to Day Brand Management of the_ Extruded Portfolio to Drive Growth: _
- Compile multiple source consumer and in-market data to identify key brand insights and opportunities, tracking and communicating via monthly insights dashboards.
- Develop annual marketing plans across partnerships, innovation, communication, collaborations and activations to deliver AOP volume, revenue, share and profit targets.
- Responsible for building ongoing brand equity as measured by Kantar Pulse / BMS tracking.
- Product Innovation and Commercialisation on Extruded Portfolio identified above:_
- Proactively develop and execute product and packaging innovation to drive consumer and customer centric growth opportunities tapping into Twisties & Cheetos differentiated brand positioning.
- Be the chief promoter of Extruded portfolio internally - engaging, presenting and influencing key stakeholders (Sales, Shopper, Category, R&D, Supply) to drive alignment, excitement and joint ambition for brand growth.
- Provide thorough measurement and evaluation of all NPD projects.
- Creative and Activation Development on Extruded Portfolio _
- Lead Twisties always on creative model through external social agency, driving key brand health and penetration metrics (taste, flavour, fun, HH penetration, comms awareness).
- Lead Extruded brand campaigns (ATL/BTL) including retailer and internal engagement.
- Drive continuous measurement and improvement of Twisties social performance, leading creative/media optimisations with agency to drive growth.
- Measure and track performance vs Brand KPIs, volume, share and profit objectives each month within monthly performance updates.
- Agency/ Supplier Management _
- Manage key Sampling, Social Media, Packaging, Insight, Research, Strategy, Media and Creative agencies to ensure effective brand outcomes for the Extruded Portfolio.

Qualifications:
**About you**:

- Demonstrates strong planning and organisational skills to effectively manage and execute projects
- Experience in developing strong cross-functional relationships (Category, Shopper, R&D, Sales, Supply Chain, Commercialisation, Finance)
- Technically proficient in FMCG data analysis (Circana or Nielsen) to gain insights for business decisions with ability to analyse brand performance and propose actions for leadership teams.
- Excellent presentation skills - ability to present to large internal audiences and external retailers (both oral and written)
- Financial acumen and basic P&L understanding
- Experience in leading social, digital campaigns including acting as lead to external creative/media agencies (briefing, delivery, optimisation, post campaign analysis)
- Ability to be highly organised yet adaptable to changing circumstances

**For you**:

- We offer a competitive benefits package
- Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave)
- We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness
- Access learning programs for your professional development, as well as our global offerings and online courses.

**About us**:
We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.
- Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
- Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space.
- Gender Tick (NZ)
- Family Friendly Certification (AU)

Pep+ (PepsiCo Positive) is the future of our organization - a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system.

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