Marketing Executive

2 weeks ago


North Sydney, Australia Penguin Random House Australia Pty Ltd Full time

At Penguin Random House Australia, we strive to be the best home for our authors and people, the most service-oriented partner for our customers and to put readers at the centre of everything we do.

We have an exciting opportunity available for a passionate Marketing Executive to join our team based in Sydney. You will assist with the planning and execution of all aspects of marketing campaigns by interpreting consumer trends, insights, and sales data to develop consumer marketing strategies to connect books, stories and ideas to the widest possible audience across evolving platforms, channels, networks and media outlets.

**Key responsibilities include**:

- Devising campaign strategies and oversee implementation.
- Generating innovative ideas that connect readers with our books and authors.
- Writing and proofreading copy as required for promotions, advertising and digital campaigns.
- Sourcing promotional items and new promotional opportunities with external partners
- Interpreting consumer trends, insights, and sales data.
- Devising, creating, and publishing social media and online content
- Working with the marketing team in the planning and execution of EDM’s
- Monitoring and participating in online activity and reporting periodically.
- Planning and creating online promotions and assets for digital campaigns.

**Key qualifications include**:

- You have a strong understanding of the marketplace and consumer behaviour.
- You will be able to adapt campaigns to their audience.
- You will have previous experience planning, creating and executing campaigns across social media, website and EDM’s.
- You will be highly organised, a keen eye for detail and have exceptional written and verbal communication skills.
- You will enjoy developing and maintaining relationships with internal and external stakeholders.

Penguin Random House is committed to providing a workplace and culture that values diversity and inclusion across all levels of the business. We recognise and acknowledge the contribution of people with diverse backgrounds, experiences and perspectives. This includes, however is not limited to, differences in gender, age, disability, ethnicity, religion, sexual orientation and family status.

**Company**: Penguin Random House Australia Pty Ltd

**Country**: Australia

**State/Region**:New South Wales

**City**:North Sydney

**Postal Code**: 2060

**Job ID**:261763


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