Digital Marketing Executive

3 weeks ago

North Sydney, Australia L’Abode Accommodation Full time

L’abode Accommodation

At L’abode Accommodation we open doors to the finest homes and villas in the most desirable destinations throughout Australia and deliver a one-of-a-kind service to both guests and homeowners. With each memorable stay, we deliver a level of personal service and professional hospitality unmatched in the private rental industry.

**Join Our Team**:
If you want to join a fun, dynamic, ambitious team that takes culture seriously we’d love to hear from you. We are looking for an individual who will partake in our business where our company values are parallel.

**Company Culture**:
Have fun, go the extra mile, Work hard, honesty best policy, inclusion and acceptance, and provide customers with an exceptional experience.

**Exclusive & Quality**:
To have a cultured portfolio of luxury exclusive exceptional homes. Matching fine guests with fine homes

**Connection**:
Be people-focused & provide customers with a great experience. Partner and connect with the best people in the travel and accommodation industry.

**Role purpose**:
We are looking for a talented and creative **Marketing Executive** to join the team. The **Marketing Executive** will manage all brand communications, collateral, advertising and promotional activities both online and offline for one of the leading agents for luxury villas and home rentals in Australia.

This role will be diverse and dynamic, and most importantly great fun in beautiful locations.
You will be looking after our Social Media and Digital Marketing

You will be required to shoot and edit content from ideation through to delivery, therefore content creation experience is preferred. You will be responsible for copywriting, online community management and content scheduling as a part of this role. In line with regular monitoring, and analysis of engagement and performance reporting.
This role would suit a highly organised and proactive individual with a can-do attitude who is looking to experiment with and evolve the social and marketing content for a luxury property brand.

**Role Responsibilities**:

- Tell the story - develop and execute a calendar of memorable content that tells the story of staying in a L’Abode property. This includes copy, images, creative assets, videos/reels across various social media channels - including Instagram, Facebook, TikTok, Linked in, Pinterest & Youtub
- Writing engaging and descriptive copy for our online listings
- Nurturing each social channel to speak to the platform-specific audience
- Speak to new audiences, drive engagement, and grow a following whilst maintaining and directing web traffic and sales.
- Balance out being planned and organised in the content calendar with being able to be reactive to content that hits relevance for the moment (remembering that timing is everything in social)
- Property visits to create content and shadow the Sydney team to create reels, videos and posts

**Preferred Skills/Experience**:

- Content scheduling platforms (hootsuite etc)
- Driving website traffic with Google AD words
- Social content creation
- Analytical skills
- Strong written and verbal english
- Marketing experience, degree or currently studying is preferred but not essential.
- Working knowledge & understanding of social media & digital marketing channels are an asset.

**About You**:

- You’re a creative at heart, whose head is constantly in the social space - what’s trending, what’s hot and how to use that to grow engagement
- You tell a good story, one that is authentic and engaging
- You understand that timing is everything
- You have a positive, can-do attitude with the ability to adapt to change
- You are flexible, adaptable and love a good challenge
- Have a full drivers licence and access to a car.

**Benefits**:

- Join a passionate, fun and supportive team.
- Join a team that genuinely cares about what they do and about their teammates
- Enjoy monthly fun team trips and activities.
- Be encouraged to think outside the box and opportunities to grow within your career.
- Work from home & on the road catching content for social media.

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