Ecommerce & Content Specialist - The Athletes Foot
3 months ago
The Athlete’s Foot is a leading Performance Footwear retailer with over 160 stores across Australia and New Zealand, and a dynamic online presence.
We are dedicated to providing our customers with top-notch running gear and expert advice to help them achieve their goals.
As we continue to grow, we are embarking on an exciting journey to enhance our online platform and deliver a more personalised and engaging experience to our customers.
**About the Role**:
We are looking for a versatile and creative eCommerce & Content Specialist to join our team on a 12-month contract. This role is crucial to our ongoing website project and day-to-day eCommerce operations. You will play a key part in optimising our online content, driving engagement, and supporting the daily trade of our eCommerce platform.
**Your key Responsibilities will include**:
**1. Daily Trade Support**:
- Proof and optimise EDMs to ensure accuracy and alignment with brand guidelines.
- Build and maintain landing pages that drive conversions and enhance user experience.
- Optimise product merchandising on the website to maximise sales opportunities.
- Execute A/B tests to improve website performance and user engagement.
- Generate and analyse reports on key metrics, providing actionable insights for the eCommerce team.
**2. Content Creation & Management**:
- Collaborate closely with the SEO team to develop a wide range of new content types, including buying guides, race finders, sports tips, release calendars, ambassador profiles, and more.
- Organise and tag content effectively to ensure it can be personalised and displayed on relevant sections of the website, including the homepage (HP), product listing pages (PLP), and product detail pages (PDP).
- Review existing content, making informed decisions on what to keep, update, or retire to ensure our website remains fresh and relevant.
- Work cross-functionally with other teams to ensure content is consistent, engaging, and optimised for search engines.
**To be successful you will ideally have the following**:
- Proven experience in eCommerce, content creation, and digital marketing.
- Strong understanding of SEO best practices and experience working closely with SEO teams.
- Analytical mindset with experience in A/B testing and data-driven decision-making.
- Excellent attention to detail and proofreading skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
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