Shopping Content Producer
3 months ago
**Job no**: 499992
**Work type**: permanent full time
**Location**: Sydney
**Categories**: Digital Content
**Who Are We?**
Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with _6 in 10_ Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include _The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE_. Through our Change AREgenda we drive meaningful and positive change for women
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
**Why Are Media?**
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
You’re welcome in the office every day, but you have the option to work from home one day a week.
**About the role**
Reporting to the Head of Shopping, the Shopping Content Producer - Travel & Homes is responsible for sourcing, pitching, writing, refreshing, editing unique and compelling shopping-focused content for our broad portfolio of digital products.
The Shopping Content Producer is accountable for enacting the agreed content strategy as well as supporting the category Digital Managing Editor and site Editors to ensure the efficient and successful day-to-day digital editorial operations taking on the roles and duties as set out by DME or site editor.
This role requires an in-depth understanding of the e-commerce landscape and the skills to be able to create, optimise and position content that can both engage audience and drive consumer purchase while maintaining brand tone, integrity and authority. With a focus on travel and homes content, experience in these verticals is ideal.
The Shopping Content Producer will be proficient in using audience analytics and affiliate merchant data to identify and plan around retail content and seasonal tentpoles that present commerce opportunities.
Accountable for set KPIs that focus on retail revenue targets, you will be a self-starter who will strategise and execute affiliate content strategy to directly accelerate the growth of Are Media’s commerce business.
**Duties**
- Collaborate with the content teams to ensure that unique and exclusive on-brand content of a high quality is created and published to grow audiences and market share online, build loyalty and engagement, and drive to sales conversions.
- Have a good understanding of the audience, what they like to read, how they shop online to inform content pitching and creation.
- Pitch new and innovative ideas and campaigns (videos, EDMs, series, clusters) to drive audience, with possible commercial potential, where possible
- Analyse traffic and conversion results from past content to make recommendations for future stories.
- Use data and tools to create insights and understandings that inform strategies for audience and revenue growth from affiliate content.
**Skills and experience**
- Well developed skills and knowledge about writing for digital media
- Experience with content management systems, photo editing and analytic tools
- Understanding and experience with using a variety of social media platforms and referrers to drive audiences and engagement with shoppable content.
- Experience in and passion for content ideation
- Ability to work in a fast-paced, ever-evolving digital environment
- Knowledge and understanding of SEO
- Interest and/or understanding of shopping trends and using review content
**Please and send your CV via the link.**
**Advertised**: 01 Oct 2024 AUS Eastern Standard Time
**Applications close**: 25 Oct 2024 AUS Eastern Daylight Time
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