Content Design and Insight Officer

3 weeks ago

Melbourne, Australia HOBAN Recruitment Full time

**About Our Client**:
Our client is a dynamic and forward-thinking federal agency that is committed to improving the lives of individuals across Australia. With a strong focus on inclusivity and empowerment, they are at the forefront of pioneering initiatives that enable people to achieve their goals and aspirations. Join their impactful team and contribute to shaping the future for the better.

**About the Role**:
As a Content Design and Insight Office (APS5 level), you will play a vital role in driving impactful marketing strategies and initiatives. Working within a collaborative Strategic Content Team, you will be responsible for developing and executing creative marketing campaigns that resonate with a diverse audience. Your insights and contributions will help shape the agency's image and advocacy efforts, contributing to its mission to make a difference in the lives of individuals.

**Responsibilities**:

- Design and execute innovative marketing strategies to enhance the agency's brand and reach.
- Collaborate with internal and external stakeholders to develop and manage effective marketing campaigns.
- Generate comprehensive marketing campaign reports, providing valuable insights for data-driven decision-making.
- Create marketing insights reports to inform and guide future marketing and communication activities.
- Contribute to the planning, coordination, and execution of new market research projects.
- Analyze findings, derive actionable insights, and prepare proposals and briefing documents.
- Provide technical expertise and support, responding to internal priorities and driving market research development.
- Foster strong relationships within the agency and with stakeholders, understanding key business objectives.
- Offer guidance on diverse marketing functions, including advertising, sponsorship, testing, and content production.
- Assist with various marketing administration tasks as directed.

**About You**:
To thrive in this role, you will need:

- Proven experience in crafting and executing effective marketing strategies.
- Strong skills in generating and analyzing marketing campaign reports.
- The ability to draft insightful marketing reports to drive strategic decisions.
- Familiarity with CSS and/or AMPscript.

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