Digital Marketing

2 weeks ago

Sydney, Australia Westpac Group Full time

Sydney based role - flexible working
- Max-term role until 31 Aug 2023
- Opportunity to join BT Financial Group’s Platforms and Investments Marketing Team

BT is the wealth management arm of Westpac Group; we aim to provide solutions for our customers in the creation and management of wealth. We do this by finding the most intelligent ways to manage, preserve, administer and advise on wealth, through our house of brands. BT provides a full spectrum of wealth products and services across investment, superannuation and retirement income products, investment administration, financial advice, private banking and insurance solutions.

**How will I help?**

Reporting to the Marketing & Communications Lead for BT Financial Group, as the Marketing & Customer Experience Specialist you will be responsible for delivering integrated digital lead generation campaigns and go-to-market optimisations across BT digital channels. In addition to optimisation activities, you will focus on creating and executing digital journeys that drive target market engagement and generate quality leads for sales. This includes developing strategy and implementation for the commencement of the journey which may or may not be digital.

You will:

- Formulate, own and drive the digital engagement and lead generation strategy and plans, translating strategy into tactics that will deliver measurable business outcomes
- Increase digital lead volumes in tandem with paid media, SEO and broader campaigns
- Engage and influence stakeholders to create alignment around digital engagement and digital servicing
- Improve customer engagement through analysing and ideating using the Adobe tool set
- Managing digital initiatives to a successful outcome across BAU
- Supporting Head of Platforms and Investments Marketing

**What’s in it for me?**

Inspiring locations. Flexible workspaces. And unexpected opportunities. Plus, the backing and great benefits from one of the most refreshing employers in Australia. For example, you’ll be able to have access to some of the best banking, wealth and insurance benefits in the market, be paid well, as well as an entire suite of online learning and career planning tools so you can grow.

Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. And we continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**

To be successful in this role, you will have experience in digital roles across marketing or sales with financial services. You will combine your marketing and digital channel experience with your high-level commercial acumen and your ability to engage and influence senior management and stakeholders. You will have a results and data driven approach and a proven ability to deliver to project milestones and complex marketing campaigns.

Further advantageous skills:

- Experience in using the Adobe product suite, for example, Adobe Analytics, Adobe Target and Adobe Audience Manager
- History of delivering and exceeding business KPIs
- Fantastic written and verbal communication skills
- Outstanding organisational and time management skills
- High level attention to detail
- Well-developed multitasking and prioritisation skills
- Proven ability to work in a team environment

**What’s it like to work there?**

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?**

Start Here. Just click on the **APPLY **button.

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