Marketing Manager

2 weeks ago


Sydney, Australia Upstate Full time

**Location: Dee Why, Sydney**

**Division: Marketing**

**Terms: Permanent / Full Time**

Our purpose is to be the definition of the future of real estate. We are full of energy, expertise, and have an entrepreneurial spirit all of which motivates us to help people find themselves in a better place.

**About the role**:
This is a leadership role. You will provide CRM, Website and Marketing Analytics expertise to support innovation, best practice digital strategy and delivery for the sales and marketing teams.

You will be facilitating the planning and execution of marketing initiatives predominantly against the digital roadmap. You will act as a ‘technical guru’ in upskilling others on the digital eco-system and possible IT solutions.

You will help keep the business informed of progress against delivery plans and manage third-party suppliers.

**Required Skills and Experience**:

- Team management experience - you will oversee and manage a marketing team
- Demonstrated success in running effective multi-channel marketing campaigns that deliver new business.
- Ability to build strong relationships with management, sales, and marketing teams
- Understanding of B2C and B2B marketing principals in a services-based industry
- Marketing experience at a Real Estate company (or similar) with a proven track record of launching and growing new integrations.
- You will oversee digital initiatives and data integration projects through stakeholder meeting and planning workshops
- Campaign management and execution of digital activities across all business units
- Understand digital optimisation of social and PPC campaigns
- UX and UI optimisation within current industry best practice
- Management of digital performance and measurement across the group to promote process excellence and data visualisation
- Management of website content through the various CMS platforms with the foresight to integrate split testing automation of landing pages supported through lead nurturing campaigns
- Development of reports outlining digital marketing performance and recommendations
- Competitor and industry analysis to provide actionable insights that align with each business units’ objectives
- Project management of systems integration between marketing software and business systems
- Working closely with media buyers to identify new user trends and channel performance
- Management of internal marketing team and third-party agencies
- Collaborate with department leads to devise marketing strategies that support business objectives

**Skills and Experience**:

- Qualifications in marketing, IT, technology, PR, advertising, or a related degree
- Minimum 5-years’ experience working in a digital marketing capacity
- Knowledge and experience with SEO as well as exposure to SEM and social media marketing campaigns
- Experience with CMS including WordPress or others
- Understanding of B2C and B2B marketing principals in a services-based industry
- Content marketing best practice knowledge desirable
- Understanding of real estate business environments, within the residential and commercial property industry desirable
- Experience with team management

**Benefits**:

- Based on Dee Why Northern Beaches centre close to a range of public transport, food, and shopping options
- Young, vibrant, and dynamic team with regular social events
- Monthly drinks
- Subsidised gym membership
- Weekly Pilates
- Training and development programs

**Key tools and platforms**:

- Meta Ads
- Google Display, Video and Search Ads
- Google Tag Manager
- Google Analytics
- Agent Box CRM
- WordPress CMS
- Active Campaign
- Zappier
- Slack

The role requires someone who can start in January. Applications close 20th January 2023.



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