Senior Brand and Campaign Manager

2 days ago

Sydney, Australia AMP Full time

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. 

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

Help people create their tomorrow, while you create yours

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. 

If we do our job well, we genuinely add to the prosperity of our country and its people. 

How you’ll make an impact

The Marketing function in AMP Australia is critical in understanding our customers, their needs and aspirations. This function is responsible for developing compelling solutions, offers and experiences for our customers.

The Senior Brand & Campaign Manager will support the Head of Brand & Content in acting as creative guardians of the AMP brand and driving AMP Groups’ growth by defining and executing a plan for growing awareness, consideration and preference of the AMP Brand and products. 

You’ll make an impact by:

  • Managing the creative development of integrated brand and product campaigns, social and digital content. 
  • Creative oversight of the evolution of the AMP brand and tone of voice to create a modern brand that customers, stakeholders and employees identify with and emotively connect to. 
  • Work with all stakeholders within the marketing team to not only deliver creative projects on time and within budget, but uplift creative execution, capability and comprehension of great creative work. 
  • Support in the maintenance and optimise the brand architecture, strategy and voice that customers and employees identify with and emotionally connect too. 
  • Work on brand visual identity collaboratively install the discipline required to drive consistent and aligned creative and written work. 
  • Inspire the entire organisation through education and motivation on why brand consistency is critical for our success in all teams, not just the marketing team. 
  • In collaboration with our Comms team, Agencies and investor relations, you will deliver PR and content to support the brands and investor relations program for each of our brands that ladder up to brand metrics, commercial growth and shareholder returns. 
  • Ensure highly valuable campaign and audience insights are generated, actioned and retained in the business to continue to motivate and educate our people on the importance of Brand and its role in supporting our ability to achieve our Group Strategy. 
  • Lead by example and cross skill other members of the team, including developing leadership capabilities, talent management, engagement and the alignment of work to strategy, practices and priorities.

What you will bring to the team

  • 10+ years’ experience in an agency or in-house setting
  • Tertiary qualifications in Digital Communications, Marketing, Brand Manager, Multimedia, or equivalent industry experience
  • Proven creative flair in all communication formats
  • Ability to demonstrate how creative uplift has driven commercial outcomes 
  • Advanced Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Figma is preferred but not essential
  • Understanding of social media landscape and ability to develop programs of work to drive commercial outcomes through those channels 
  • Experience across financial services industry favourable plus across multiple categories 
  • Thorough understanding of creative and production processes and best practice across social, video and integrated campaigns 
  • Have lead teams delivering a broad range of creative outputs

You’ll thrive here if…

If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.

If you’re someone that can hold their own, you’ll find AMP quite liberating.

Why we think you’ll love working at AMP

Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.

We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. 

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. 

Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. 

We believe in the power of inclusion and diversity

We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers. 

We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. 

We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.

Ready to create your tomorrow?

If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.

Don’t procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.

Looking forward to meeting you.

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