Hp Store Performance Marketing Manager Anz

2 weeks ago

Rhodes, Australia Hewlett Packard Full time

HP got its start over 80 years ago because of two men who believed in their ideas. While a lot has changed since then, our commitment to innovation and creative thought is steadfast. HP’s vision is to create technology that makes life better for everyone, everywhere — every person, every organisation, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze.

**_ Responsibilities_**
- Develop eCommerce marketing plans that facilitate and grow assigned unit, revenue, margin, and site performance targets.
- Optimise return on marketing investment across the marketing portfolio, utilising attribution/interaction approaches, customer segment behaviours, etc, in order to maximise revenue.
- Develop and lead all stages of eCommerce marketing planning, execution, & optimisation - with strategic thought leadership integrating customer (home, student, gaming and SMB), market and product insights.
- Oversee the performance of site traffic, conversion, product category, up-sell, and cross-sell to determine gaps and opportunities.
- Identify marketing opportunities based on changes in strategy, media, online/digital usage, competitors/industry and customer behaviour - maintain strong proactive knowledge of trends.
- Implement a ‘Test & Learn’ approach towards all execution to drive continuous improvement in marketing ROI & achieve business goals.
- Establish, track and measure HP store success across web and call centre, conversions, revenue and leads generated. Provide regular reports on performance so teams can act upon and gauge success.
- Manage advertising budgets effectively, ensuring efficient allocation of resources to maximise results within target KPIs.
- Manage agency relationships & show ownership of deliverables.
- Work with analysts and agencies/vendors to drive marketing & customer insights.
- Collaborate with local, regional & global marketing teams to deliver a cohesive output on program planning & execution

**_ Qualifications and Experience_**
- Bachelor of Business (BB), Arts (BA) or Bachelor of Science (BS) in Marketing or related field;
- 7+ years of ecommerce and digital marketing experience in Australia and/or New Zealand
- 5+ years of experience managing budgets
- Digital certifications (eg. Adwords Certification/ Social Media certification - Hubspot/Hootsuite) desirable
- Ability to develop comprehensive marketing plans targeting home, student and SMB audiences, with a focus on developing key initiatives, optimisation and testing
- High level of business acumen, with strong can-do attitude, critical thinking, problem-solving, and analytical skills
- Analytic skills - ability to drive results-oriented, measurable and highly optimised media plans and implementation and to link marketing results to business results. Experience on tools such as Google Analytics/Adobe Marketing Cloud are required.
- Excellent organisational, project management & time management skills
- Effective oral and written presentation skills, with ability to influence others and interact at senior management level across multiple regions
- Passion for eCommerce and technology
- High-level organisation/process management skills needed.
- Marketing and marketing communications acumen - ability to partner with global and country marketing leads, product and segment marketing leads to jointly deliver high impact marketing campaigns.

**_ Knowledge and Skills: _**
- Strong understanding of and experience marketing to SMB, Gaming and Home consumer audiences
- Proven web analytical skills (measurement, ROI, forecasting).
- Strong organisation and program management skills.
- Ability to link interactive plans and activities to business KPIs and Results including revenue, margin etc.
- Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
- Strong knowledge of Internet principles and web site production.
- Strong knowledge of direct marketing and CRM.
- Maintain HP marketing management systems as needed.
- Proven experience managing, leading, driving and measuring virtual teams toward common goal.
- Advanced writing and editing for the web - very mínimal peer or manager edits needed.
- High levels of tact and diplomacy.
- Agency and budget management.

**Why HP Australia?**
- Australian Market Leader across PC & Print
- A wide and varied product portfolio to market
- Recognised globally as an Employer of Choice and certified as a Great Place to Work 2023
- Cultivates and encourages a diverse and inclusive culture with multiple Business Impact Groups
- Gold Level, Skilled Workplace Accreditation from Mental Health First Aid Australia
- Market Leading Mentoring Program
- Recognised and one of the world’s most sustainable companies
- Wellness Programs
- Flexible work environment
- Supportive team culture
- Also encourage Aboriginal and Torres St

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