Category Marketing Specialist

5 months ago

Williams Landing, Australia Target Australia Pty Ltd Full time

Location: Williams Landing, Vic, AU- Category: Customer- Work Type: Permanent Full Time**Who are We?**:
At Target, we’re getting back to what we’re famous for - real quality, that’s really affordable. We’re making products that stand up to the test of everyday life, at prices that don’t cost the earth.
We’re making mums happy. Kids smile. Family life, that little bit easier.We’re making sure every Australian can enjoy our products, whilst making a positive difference to our planet so families can trust and rely on us for generations to come.That’s the Target Australians needs right now. And that’s the Target we’re here to be.

With our instantly recognisable logo we are one of the most iconic brands on the Australian retail market and for almost 100 years we have held a special place in the hearts and minds of Australian families.. It brings us loyal customers who love and trust us. From first baby clothes to first fashion moments, we have created special memories that families across the country hold dear. By making affordable quality and style accessible for all, we have built a reputation for helping Australian families live better.As an iconic Australian retailer we’re immensely proud of our history and need people to join us who are as excited by our future as we are

**That’s who we are. That’s Target**

**What will you do?**:
As the **Category Marketing Specialist** your primary role is to lead the planning, development and implementation of category short, long, and always on communication strategy to drive commercial category performance. This role is also responsible for end to end project management of relevant category led seasonal events and campaigns, in line with Target’s values.
This role will deliver work with insights and analytics to inform category strategy. Identifying category gaps, customer audience and behaviour changes required to achieve marketing objectives and sales growth. This role will lead a team of category marketing specialists to execute the marketing communications strategy, planning, development and execution. The role will also be responsible for reporting insights and results back into the category to support in growth opportunities relevant to the product categories managed through insights, data and performance.
This role will be required to work with key stakeholders across functions to support a strategic omni channel communication plan; in particular, the customer insights and data function, the online function, the broader marketing function, and the merchandise function.

**Responsibilities include, but not limited**:
Build short, long, and always on category communication strategy
- Leverage customer insights, data and business objectives to develop short and long term category strategy.
- Translate the Category strategy into actionable communications plan.
- Develop strong briefs for agencies and internal creative team with clear objectives, key message and measures to evaluate performance of all marketing activities.
- Responsible for the alignment of all Brand Communications to Brand vision, strategy and adherence to brand style guide.

Identifying category gaps, customer audience and behaviour changes required to achieve marketing objectives and sales growth
- Work closely with the Insights, Analytics and Performance Marketing teams to become the expert in customer for category and competitor landscape.
- Develop a clear POV for both long term and short term agile opportunities to drive commercial outcomes
- Inform what category activity is commercially required into the marketing plan

Be the key merch contact for strategy, category content and marketing support
- Responsible for managing the ‘on time, in full and within budget’ delivery of relevant external agencies and suppliers.
- Work cross functionally to lead and manage all elements of the category communications process to deliver on time and in full, in line with the critical path, ensuring full delivery of the agreed commercial return.
- Accountable for completion and distribution of communications asset pack on time and in full, in line with critical path.
- Responsible for leading the development, completion and communication of the quarterly PIR’s to ensure ongoing improvement and efficient use of marketing funds.

**What are we looking for?**:
Strong planning, organisation and project management skills.

The ideal person will have the following knowledge, skills and qualifications:

- Strong communications capability that can influence key stakeholders
- Highly organised with an ability to multitask and manage high volume workload
- Ability to build a strong team culture
- Flexible and resilient in fast paced retail environment, Works extremely well under pressure

**What will you get?**:

- Great career opportunities across the Wesfarmers Group.
- Team Member discounts across Target, Kmart, Bunnings, Officeworks and Catch Membership.
- A free One Pass membe

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