Marketing Lead

2 weeks ago

Melbourne, Victoria, Australia Aether Full time

Open to Candidates in Melbourne, Sydney and Auckland

The Role

Aether is a well funded, VC backed startup that's had incredible early traction with great Enterprise logos and we're now looking for our first marketing hire. You'll be a key driver of our growth - working with the founding team to architect and execute a strategy that takes us from early traction to a repeatable, scalable pipeline. You'll manage our brand, lead growth experimentation, and build the systems and narratives that win enterprise customers. This is a rare opportunity to build our marketing function from the ground up and eventually scale a team.

You'll Lead and Own

Growth Strategy & Operations
  • Design and build a GTM plan that aligns with revenue goals and sales motions.
  • Build the core infrastructure for attribution, lead scoring, and reporting, so that we can scale with confidence.
  • Execute demand generation programs across paid, outbound, and content to own the entire funnel from lead generation to pipeline.
  • Optimise the funnel with continuous experimentation and build attribution models to drive faster learning.
  • Partner and collaborate tightly with Product as we experiment and build towards PLG capabilities to drive growth.
  • Serve as the primary content strategist and creator. Build the initial content calendar, write cornerstone pieces like blog posts and case studies, and create webinars and other materials that educate our audience.
  • Develop and own the lifecycle programs that turn leads into qualified buyers.
Brand Management
  • Execute the brand strategy end-to-end - from narrative and tone to visual identity and market perception.
  • Evolve our brand into a category-defining, high-trust brand that enterprise marketing leaders want to follow and buy from.
What We're Looking For
Experience
  • 5+ years of B2B SaaS experience, with at least 3+ years in a growth or product marketing role.
  • Proven ability to build a pipeline using multi-channel, multi-touch programs.
  • Demonstrated experience in a high-growth environment.
  • Experience marketing to enterprise stakeholders - bonus points if CMOs.
Skills
  • Strong grasp of funnel diagnostics, attribution, and marketing automation.
  • Exceptional written communication and storytelling skills.
  • Comfortable operating with ambiguity and moving quickly in an early-stage environment.
Bonus
  • First marketing hire at an early stage startup.
  • Experience with modern B2B tech stacks.
  • Experience in AI-native products or the MarTech/Sales Tech space.
Why Aether
  • Join at an early stage and help shape the future of the company.
  • Strong early traction with paying enterprise clients.
  • Backed by a proven venture studio who launched Tracksuit & Ideally.
  • Work with a team that values smart thinking, good design, and getting things done.
  • Competitive salary, equity, and career growth opportunities.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Technology, Information and Internet

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