Marketing Lead

Company Description

Nine is Australia's largest locally owned media company. Working at Nine, you'll have access to a unique range of experiences and opportunities, helping drive the success of the country's most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We're evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

Nine is looking for a driven Marketing Lead to champion and promote our cutting-edge self-serve advertising platform, Nine Ad Manager, empowering businesses of all sizes to advertise across our leading media assets

The Nine Ad Manager team sits within the Sales organisation of Nine. The Nine Ad Manager team is responsible for driving Nine's advertising revenue growth from the SMB sector by building, continuously enhancing, promoting and overseeing the go-to-market strategy of its self-serve ad platform that allows SMBs to place digital advertising across Nine's media properties.

Reporting to the Director, Nine Ad Manager, the role is responsible for developing and executing effective marketing strategies to generate demand, onboard new customers and drive SMB adoption of the ad platform. You will produce and implement campaigns using Nine's owned & operated assets and external media channels together with reengagement and adoption strategies to acquire new customers and drive conversions.

Day to day you will:

• Manage a marketing budget and develop effective strategies to maximise return on investment, achieving revenue targets for advertising bookings through the platform
• Build awareness of the Nine Ad Manager platform, drive consideration amongst the target audience and grow Nine's share of the SMB advertising market
• Oversee branding of the platform to produce content providing information on why to advertise with Nine, helpful resources for getting started, audience information and customer success stories, amongst other things
• Partner with Nine's creative teams and agencies to produce ads promoting Nine's Nine Ad Manager that will be used for on-network and off-network advertising campaigns
• Plan and execute off-network performance campaigns across Meta, Tiktok, LinkedIn, Google etc. to acquire new leads and customers
• Partner with the Director, Nine Ad Manager, to ensure Nine has a presence at relevant seminars, conferences and events, and promote Nine's Nine Ad Manager through securing keynote speaking opportunities and/or event activations or sponsorships
• Gather data from demand generation activities, evaluate the impact of strategies, produce reports on results and evolve promotional strategies to continuously drive improved ROI
  

Qualifications

This is an important role for executing Nine's commercial strategy to grow and expand into the SMB advertising market and grow digital advertising revenue. You will be a solid team player, who shows commitment to the team's purpose and effectively contributes and shares skills/knowledge with others.

What you'll bring:

• Marketing qualified with relevant marketing expertise
• Proven hands on ability to develop and execute campaigns across digital performance media including search, social and YouTube
• Strong analytical and problem solving skills
• Excellent time management and organisation
• Excellent written and verbal communication skills
• Use of Intercom would be advantageous

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• Sales Incentive Scheme that rewards and recognises performance & success
• Sales Academy – our bespoke training and development program for Sales.
• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.