Marketing Specialist

Marketing Specialist — VHB

Richmond, VA | Virginia Beach, VA | Williamsburg, VA | Charlotte, NC | Raleigh, NC | Atlanta, GA

Under general supervision, leads, develops, writes, and produces routine to moderately complex proposals and qualifications in compliance with client deadlines, proposal budgets, and quality expectations. Assists in formulating pursuit strategy and development of content and marketing materials.

The ideal candidate can work in a hybrid setup from VHB's Virginia, North Carolina or Georgia offices. This arrangement involves working in the office three days a week.

• Leads and prepares routine to moderately complex proposals and qualification packages with standard oversight from marketing management and/or senior marketing staff.
• Leads kick-off meetings with guidance from senior marketing staff and/or marketing management as needed. Leads and prepares materials for kick-off meetings and standard proposal review processes.
• Independently prepares proposal and interview management plans (e.g., outlines, page limits, client technical and administrative requirements, proposal and interview schedules).
• Synthesizes, interprets, and translates the requirements and proposal submission instructions from RFPs with specific instructions to assist technical authors.
• Develops proposal and/or technical writing instructions and actions for technical pursuit members with guidance as needed.
• Develops tailored, meaningful content and designs for marketing team-assigned sections. Reviews, edits, and re-writes or re-messages content developed by technical practitioners with general guidance from senior marketing partner.
• Leads client presentation preparation and coordination.
• Serves as a strategist and collaborative partner with technical staff.
• Works closely with graphic designers, subject matter experts, and other technical staff to produce compliant, on-time, differentiating proposals.
• Regularly communicates with subconsultants and tracks subconsultant materials for proposals. Edits and messages content as needed.
• Verifies that proposal submissions adhere to the solicitation requirements (e.g., formatting, content, page count, schedule, costs, deliverables, milestones).
• Verifies compliance with VHB branding standards, formats, and template styles.
• Shadows senior marketing staff during Super Strategic pursuits. Provides support and/or may serve as lead on a section of a complex pursuit (i.e., serves as marketing lead on one volume/section of a business development effort with oversight from senior marketing staff).
• Develops, updates, and maintains boilerplate content and manages ongoing reviews by technical and administrative staff. Adds to the proposal knowledge base.

• Excellent verbal, written, and interpersonal communication skills.
• Proficient with Microsoft Office Suite and Adobe Creative Cloud.
• Demonstrated commitment to quality.
• Ability to identify and seek needed information/research skills.
• Team oriented with ability to perform multiple tasks independently in a timely manner and collaborate effectively and positively with coworkers.
• Self-motivated, highly organized, and detail oriented.
• Persuasive writing techniques.
• Ability to quickly and accurately edit and reformat documents while under time constraints.
• Ability to adapt to changes with ease.
• Demonstrated ability to move projects forward.
• Involvement and certification in industry affiliations preferred (e.g., CPSM, APMP).
• Skills and knowledge must be commensurate with required experience and job level.

• 2-4 years of proposal, writing, or marketing experience in the professional services industry (AEC preferred)
• BA/BS in Marketing, English, Communications, or related discipline
• Preferred experience with Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop)

We are VHB We're an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment.

Our people make us great VHB provides a differentiating employee experience, which includes:

• Diverse and inclusive culture of collaboration and innovation
• Opportunity to work on complex, transformational projects
• Community and social responsibility as sustainable stewards
• Focus on learning, development, and career growth
• Best-in-class benefits, including flexible, hybrid workplace

VHB is a proud Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of inclusion and belonging, supported by deep-rooted core values, one of which is diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.