Marketing Manager

PADI (Professional Association of Diving Instructors), the global leader in underwater exploration and ocean conservation has a fantastic opportunity for an enthusiastic, adventure-loving Marketing Manager to make an impact with regional initiatives throughout Asia Pacific.

The Marketing Manager leads the PADI Asia Pacific marketing team, supports global marketing strategies, and executes regional marketing and business development initiatives.

Ideally, you will be a highly organized, goal-oriented and charismatic leader with significant B2B experience to lead and direct a dynamic marketing team and ensure successful execution of marketing plans to foster PADI's growth across multiple countries and regions.

Key Responsibilities:

• Plan, direct and evaluate all marketing initiatives.
• Apply and implement global marketing initiatives across the Asia Pacific region.
• Create and execute regionally relevant marketing campaigns.
• Lead and inspire the Marketing team, encouraging creativity and metric-driven results.
• Collaborate with the Global marketing team to harmonize international marketing efforts.
• Collaborate cross-functionally with key stakeholders to ensure marketing efforts align with broader business goals.
• Leverage all marketing plans, activations and campaigns through the regional team.
• Coordinate the execution of marketing programs, strategies and tactics designed to attract new divers and keep divers active, and to acquire, engage and retain members.
• Manage support for key B2B members to grow the business at Dive store level.
• Manage requests for marketing support from PADI members.
• Develop and execute a robust competitive acquisition strategy.
• Generate business development ideas and program concepts.
• Oversee planning, organization and execution of consumer and trade shows.
• Manage online presence through SEO/SEM, email marketing, and social media.
• Organize, produce, and maintain PADI merchandise and promotional materials.
• Ensure brand consistency across all marketing materials and communications.
• Ensure effective control of marketing results.
• Track and monitor the effectiveness of regional marketing initiatives.
• Analyze digital performance metrics and optimize strategies.
• Prepare, update and control the Marketing budget.

Key Requirements:

• Bachelor's degree in Marketing or Communications.
• 4+ years' experience in marketing with a proven track record ideally in B2B environments.
• Demonstrated success leading high-performing marketing teams.
• Excellent communication and stakeholder engagement skills.
• Strong commercial acumen with a goal-oriented mindset.
• Self-motivated, energetic, and team-oriented
• Excellent IT skills including MS365, Salesforce, and Tableau. Wrike and/or Asana preferred.
• Thorough understanding of social media platforms.
• A PADI Instructor and/or Dive Shop Management experience (desirable).
• Experience working internationally (desirable).
• Fluent in an Asian language (desirable).
• Willingness and ability to work at our office in Brookvale, Sydney Australia.
• Applicants must possess the permanent right to work in Australia.

What's on offer?

• Competitive salary and professional development opportunities.
• Permanent full-time role with flexible work practices to support work/life balance.
• Join the global leader in underwater exploration and be part of a purpose driven organisation who are making a difference to ocean conservation.
• Opportunity to shape the marketing function and lead growth initiatives.
• Northern Beaches location - convenient on-site parking and close to public transport.

About PADI

PADI (Professional Association of Diving Instructors) is the largest purpose-driven diving organization with a global network of 6,600 dive centers and resorts, 128,000 professional members and more than 30 million certified divers to date. Committed to our blue planet, PADI makes the wonder of the underwater world accessible to all, empowering people around the world to experience, explore and take meaningful action, as Ocean Torchbearers, to protect the world beneath the surface. For over 50 years, PADI has undeniably been the Way the World Learns to Dive, setting the standard for the highest quality dive training, underwater safety and conservation initiatives while evolving the sport of diving into a passionate lifestyle. For divers by divers, PADI is obsessed with transforming lives and, with its global foundation, PADI AWARE, creating positive ocean change. Visit us at www.padi.com

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing

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