
Market Research Analyst
4 weeks ago
Full-time Market Research Analyst position available with competitive salary. Work in a dynamic team in Melbourne VIC, 3004.
Established in 2023, NAX Capital is a leading cryptocurrency investment platform offering strategic access to digital assets including Bitcoin, stablecoins, and emerging tokens. With expert-led asset allocation, we bridge brokerage and portfolio management to help investors navigate the digital finance landscape.
About the role
On behalf of our client, we are currently seeking a dedicated, self-driven and highly organized Market Research Analyst to be part of their growing team. The Market Research Analyst supports the organisation's strategic and marketing decisions by gathering, evaluating, and interpreting data on market activity, consumer behaviour, and broader industry trends. This role requires both qualitative and quantitative analysis to help guide positioning, campaign planning, and long-term growth initiatives.
Duties and Responsibilities
- Conducts detailed research on market movements, emerging trends, and consumer sentiment across various asset classes, products, and services.
- Gathers and interprets behavioural data through digital tools, online surveys, and market monitoring systems to better understand audience preferences and adoption patterns.
- Stays current with shifts in digital consumer behaviour and emerging trends in online markets and decentralised technologies.
- Assesses potential demand and market feasibility for new offerings, including digital products, financial services, and technology-driven solutions.
- Develops internal reports and presentations to inform marketing strategy, brand positioning, and communication frameworks.
- Works alongside marketing and strategy teams to define product-market fit, refine promotional efforts, and guide distribution decisions.
- Identifies opportunities for engagement through data-driven insights, helping the company adapt to market needs and remain competitive.
- Analytical and critical thinking skills
- Strong written and verbal communication skills
- Exceptional attention to detail and time management
- Proficiency in MS Office Suite, Outlook, Teams, Zoom, and Jira
- Able to work independently with tight timelines
- Adaptable in dynamic, fast-paced environments
- Minimum Bachelor degree or equivalent relevant work experience
- Minimum one year of work experience on relevant position
- Proven expertise in financial services or cryptocurrency
- Strong proficiency in tools like SPSS, SQL, Python, Tableau, and advanced survey methodologies
- Demonstrated ability to lead projects, influence strategy, and present insights to senior stakeholders
- Competitive salary based on experience
- Opportunities for professional growth and training
- A supportive and dynamic work environment
- Work on exciting projects with cutting-edge technology
How to Apply: 11 Recruitment is your pathway to securing this exciting opportunity. We are looking forward to facilitating your application and potentially welcoming you to a company that values expertise. Apply now and let us help you take the next step in your career.
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