Research Analyst

3 days ago

Melbourne, Victoria, Australia Buscojobs Full time

Discover Opal…

Opal is one of Australasia's leading packaging and paper companies. We manufacture goods that you see, touch, and use every day, serving a customer base that includes some of the biggest names in FMCG, Retail, Fresh Produce, and Quick Service Restaurants.

Discover the Opportunity…

We're seeking a driven Market Analyst to play a critical role in enabling data-driven decision-making across marketing and sales functions. This role involves gathering, analyzing, and interpreting market data to uncover insights, evaluate performance, and identify opportunities for sales and marketing initiatives that drive growth.

Reporting to the Head of Marketing and working cross-functionally, you will provide insights, support strategic initiatives, market segmentation, campaign optimization, sales enablement, and customer segmentation.

In this role, you will :

  • Collect, cleanse, and analyze external and internal data to support marketing and sales initiatives.
  • Synthesize data and insights from sources like Mintel, Smithers, IBISWorld, BIS Oxford, and Circana.
  • Develop dashboards and regular reports on market, customer, and consumer behavior, providing actionable insights that influence strategy, planning, and execution.
  • Conduct market and competitive analysis to identify trends, threats, and opportunities.
  • Support the evaluation and measurement of the effectiveness of digital and traditional marketing campaigns.

Discover Yourself…

You might be working agency-side on research or in category analysis at an FMCG company and seeking a change.

We're looking for a proactive, energetic individual with a passion for thought leadership and building strong business relationships.

Ideally, you will have :

  • Experience in a B2B or industrial marketing environment is preferred.
  • Tertiary qualifications in Marketing, Business, Data Analytics, or related discipline.
  • Experience in a manufacturing, industrial, or professional services industry (preferred but not essential).
  • Strong analytical skills with proficiency in Excel, Power BI / Tableau, or similar tools.
  • Experience working with marketing platforms and CRM systems (e.g., Salesforce, HubSpot).
  • Familiarity with market research and insight service providers.
  • Experience in large-scale business environments with significant customer bases or revenue streams is highly desirable.
  • Knowledge of SQL or other data querying languages is a plus.

Discover more… by visiting our website at

Our Opal Values

Thinking packaging. Discover Opal.

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