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Marketing Campaign Manager

4 weeks ago

Sydney, New South Wales, Australia Propeller Full time
Marketing Campaign Manager Role

We are seeking a highly skilled Marketing Campaign Manager to join our team at Propeller.

This is a full-time position based in Sydney, reporting directly to Kristine Plemmons.

About the Job

As a Marketing Campaign Manager, you will be responsible for creating and driving continuous awareness strategies for our product group. This is a campaign-focused role where you'll work alongside a release coordinator to support ongoing product releases and build marketing programs that drive feature awareness and adoption.

You will partner closely with Brand, Demand Generation, GTM Enablement and Regional teams to bring campaigns to life. You will be the dedicated marketing representative working directly with the product team to align on marketing strategy and product launches. From launch to retention, you will execute targeted campaigns across the customer journey, leveraging data and automation to deliver personalized experiences and product promotions.

Key Responsibilities
  • Own product release readiness by working closely with the Release Coordinator and Brand to ensure marketing is prepared to launch as soon as products are ready.
  • Refine Propeller's product/feature messaging & positioning by collaborating with your squad and Brand to develop compelling value props, ensuring alignment with buyer personas and the broader brand narrative.
  • Drive product awareness & demand by leading GTM execution with campaigns across email, social, paid ads, blogs, and more, in partnership with Brand and Demand Gen teams.
  • Ensure seamless launch communications across Propeller by working with Product, Engineering, and the Release Coordinator to highlight key updates and benefits in customer lifecycle messaging.
  • Adapt to shifting release timelines, ensuring marketing assets and messaging are flexible and ready to deploy when needed.
  • Expand reach across marketing channels by collaborating with GTM and regional teams to extend awareness through events, community initiatives, and additional touchpoints.
  • Optimise post-launch engagement and drive continued awareness by tracking key metrics (engagement, conversion, adoption) and leveraging data to iterate messaging based on user feedback.
Your Skills
  • Experience ideating and executing integrated marketing campaigns across multiple channels (PPC, social, website, events, email, in app messaging, etc)
  • Experience in a fast-paced environment and ability to keep up with industry trends
  • Excellent communication, presentation and project management skills.
  • Demonstrated ability to collaborate effectively with cross-functional teams (sales, product, engineering)
  • Strong analytical skills to measure and track marketing performance using key metrics (e.g., website traffic, lead generation, conversion rates)
  • Proven ability to quickly understand complex issues, and make difficult things easy to understand for others.
Why Join Us?
  • Employee share options
  • Professional development budget and leave
  • The opportunity to take part in our mentorship program
  • Mental health resources
  • Monthly telephone and/or internet allowance
  • Paid primary & secondary parental leave policies
  • Hybrid work arrangements and WFH equipment provided