Marketing Campaign Manager

5 days ago

Sydney, New South Wales, Australia Plenti Pty Limited Full time

Who is Plenti?

Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance markets.

We are a fast moving and ambitious business that seeks to recruit smart and capable people, who can take ownership of their role to help the business thrive. With over 200 people based in Australia, Plenti is small enough so everyone can make a difference in their role, but we have very big ambitions as a team, as we go about building Australia's best lender.

Plenti is a founder led business that launched in 2014 and is now listed on the ASX, with annual revenue of over $200 million and a loan portfolio of over $2 billion.

What you'll do:
  • Own and optimise the broker email marketing channel, leveraging best practices and data-driven marketing to create high-impact campaigns, automations, and customer journeys.
  • Develop and refine audience segmentation strategies to ensure personalised and relevant communication for different broker segments across different online channels.
  • Plan, execute, and analyse email marketing campaigns, using A/B testing, automation, and performance insights to continuously improve effectiveness.
  • Work closely with the relevant teams to ensure proper integrations, reporting, and access to insights that drive decision-making.
  • Collaborate with cross-functional teams, including Product, Sales, and Marketing, to ensure the seamless execution of campaigns and alignment of strategies.
  • Support broker product marketing efforts by developing sales enablement materials, presentations, FAQs, and product collateral.
  • Contribute to content and brand initiatives, ensuring consistency across website email, digital campaigns, and marketing materials.
  • Assist in organising and executing broker engagement initiatives, including webinars, events, activations, research and promotions.
  • Monitor campaign performance, providing data-driven insights and recommendations for optimisation.
  • Stay up to date with the latest email marketing trends, tools, and best practices to drive continuous improvements.
What you'll need
  • A bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2 to 5 years of experience in marketing, ideally within a B2B, fintech, or product-focused business.
  • Strong expertise in email marketing, with hands-on experience using Customer.io (or similar platforms) for campaign automation and audience segmentation.
  • A data-driven mindset, with experience working with CRM platforms, analytics tools (e.g., Google Analytics, Zoho CRM), and marketing automation platforms.
  • Passion for technology and data, with a proactive approach to optimising email marketing strategies.
  • Experience collaborating with cross-functional teams, particularly Data and Technology, to ensure seamless integrations and accurate reporting.
  • Exceptional writing, storytelling, and communication skills, with the ability to translate technical concepts into engaging marketing content.
  • Proficiency in A/B testing and email optimisation techniques to enhance campaign performance.
  • Strong attention to detail, project management skills, and the ability to manage multiple projects and deadlines simultaneously.
  • Basic design skills (Adobe, Canva) are a plus; HTML knowledge is highly regarded.
  • A confident and proactive communicator, eager to learn and thrive in a fast-paced environment.
  • Candidate must be based in Australia and will need to have full working rights. No sponsorship available.
What's life like at Plenti?

Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It's a place where everyone can "make it happen" and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you, then join to help us reshape Australia's financial eco-system for the good.

In return, you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer flexible working and volunteer and study leave to develop your skills. We also have monthly social events, office snacks, company Townhalls and D&I initiatives and events to help you connect with your colleagues.

Plenti is committed to a diverse and inclusive workforce.

We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply, let us know of any reasonable adjustments you may need during the interview process so we can accommodate you.

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