Marketing Campaign Manager

2 weeks ago

Sydney, New South Wales, Australia black Full time
Propeller empowers everyone to approach, own, and solve problems creatively.

Marketing Manager Role

The Marketing Manager will create and drive continuous awareness strategies for their respective product group. This is a campaign-focused role where they will work alongside a release coordinator to support ongoing product releases and build marketing programs that drive feature awareness and adoption.

The successful candidate will partner closely with Brand, Demand Generation, GTM Enablement, and Regional teams to bring campaigns to life. They will be the dedicated marketing representative working directly with the product team to align on marketing strategy and product launches. From launch to retention, they will execute targeted campaigns across the customer journey, leveraging data and automation to deliver personalized experiences and product promotions.

Key Responsibilities:

- Own product release readiness by working closely with the Release Coordinator and Brand to ensure marketing is prepared to launch as soon as products are ready.
- Refine Propeller's product/feature messaging & positioning by collaborating with your squad and Brand to develop compelling value props, ensuring alignment with buyer personas and the broader brand narrative.
- Drive product awareness & demand by leading GTM execution with campaigns across email, social, paid ads, blogs, and more, in partnership with Brand and Demand Gen teams.
- Ensure seamless launch communications across Propeller by working with Product, Engineering, and the Release Coordinator to highlight key updates and benefits in customer lifecycle messaging.
- Adapt to shifting release timelines, ensuring marketing assets and messaging are flexible and ready to deploy when needed.
- Expand reach across marketing channels by collaborating with GTM and regional teams to extend awareness through events, community initiatives, and additional touchpoints.
- Optimise post-launch engagement and drive continued awareness by tracking key metrics (engagement, conversion, adoption) and leveraging data to iterate messaging based on user feedback.

Required Skills:

- Experience ideating and executing integrated marketing campaigns across multiple channels (PPC, social, website, events, email, in-app messaging, etc)
- Experience in a fast-paced environment and ability to keep up with industry trends
- Excellent communication, presentation, and project management skills.
- Demonstrated ability to collaborate effectively with cross-functional teams (sales, product, engineering)
- Strong analytical skills to measure and track marketing performance using key metrics (e.g., website traffic, lead generation, conversion rates)
- Proven ability to quickly understand complex issues, and make difficult things easy to understand for others.

About Propeller:

Propeller is for everyone, so come as you are. We value all types of experience, skill, and ability. If you don't think you meet all the requirements, but still think this role would be a good fit, we'd love to hear from you.

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