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Content Marketing Lead
4 weeks ago
At G8 Education, we're on a mission to shape the future With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members nurture over 42,000 children every day.
Our purpose is to create the foundations for learning, for life. This vision comes alive through our exceptional educators and teachers, guided by strong leadership teams.
As an ASX listed growth company, we're committed to empowering, rewarding, and supporting every team member – from our centre educators to our leadership and support team.
The Opportunity
We're looking for an experienced and creative Content Marketing Lead to shape and drive content strategy across our portfolio of 21 G8 brands. In this role, you'll lead the development and delivery of engaging, purposeful content that supports brand growth and drives parent enquiry and centre tours across our national network of 400+ early learning centres.
You'll be responsible for overseeing our aggregator channels, managing our G8 and centre-level online communities, and ensuring content is aligned, on-brand, and optimised for performance.
To be successful, you'll be a natural storyteller with a strategic mindset, strong writing, editing and process skills, with a deep understanding of consumer behaviour and digital content trends. You'll be highly collaborative and work closely with the Campaigns and Digital Marketing Managers to bring campaigns to life and deliver measurable results.
Key Responsibilities
- Own and manage the G8 content calendar across 21 brands
- Monitor and optimise G8's organic social media channels
- Provide content and creative support for video and photography shoots
- Lead the management and ongoing optimisation of content across all aggregator platforms
- Work closely with Campaigns and Digital Marketing Managers on aggregator realignment and reporting
- Manage inbound messages and comments across all social accounts using Hootsuite
- Deliver monthly performance reports with insights and recommendations
- Lead the development and delivery of micro-campaigns aligned with local and national goals
- Support the Campaign Marketing Manager on end-to-end campaign rollout
- Represent Marketing on cross-functional project teams, providing content and digital expertise
- Collaborate with Education, Operations and People & Culture to gather and align content initiatives
- Create and share regular internal updates on campaign and content success across the network
- Bachelor's Degree in Marketing, Communications, Journalism, Business or a related discipline
- Experience working in a large, fast paced organisation.
- Demonstrated understanding of and ability to execute up to date digital marketing strategies and campaigns.
- Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships.
- Exceptional verbal and written communication skills.
- Ability to work as a team and independently.
- Strong organisational skills with the ability to meet competing deadlines.
- Hold a valid working with children check or willingness to obtain upon commencement.
- Competitive salary package
- Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
- Hybrid working conditions with 3 days in office and 2 from home.
- You have the option to choose out of our two state-of-the-art support offices. Located Brisbane CBD and Central Gold Coast.
- Career development opportunities as part of a large ASX-listed company
- Access a 50% discount on early education and childcare fees at any G8 Education Centre.
- Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more
Our Recruitment Process
G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment.
Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process.
We also may require a police check along with verification of qualifications and right-to-work status.
Please note the advertising closing date is indicative only. G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible.
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