PR and Social Media Specialist

3 weeks ago

Melbourne, Victoria, Australia Unison Label Full time

An exciting opportunity has arisen for a creative and connected PR & Social Media Specialist to join our Unison team

Reporting to the Marketing & Communications Manager, this role focuses on driving brand engagement across PR, influencer marketing and social media. You'll collaborate closely with our Marketing Coordinator to build compelling content and campaigns that connect with our fashion-forward community.

The Role

  • Plan and deliver content calendars across Instagram, Facebook, TikTok, and LinkedIn
  • Execute on-brand social strategies aligned with trade, brand, and campaign goals
  • Collaborate with designers and creatives to bring compelling content to life
  • Build and nurture relationships with creators, influencers, and brand ambassadors
  • Coordinate influencer partnerships, product seeding, and campaign activity
  • Report on performance and evolve strategies to improve impact and ROI
  • Support key PR campaigns - from product launches to store openings
  • Drive media outreach and seek organic opportunities for brand exposure
  • Assist in planning for store launches and key in-store experiences
  • Deliver regular analysis on campaign and event success
  • Assist on styling days and lend a hand during campaign shoots as required
  • On-site role 5-days per week, based in our St Kilda Road offices.

THE IDEAL CANDIDATE:
  • A tertiary qualification or equivalent in Marketing, Communications or a related field
  • 2-3 years' experience in PR, social or influencer marketing (fashion, beauty or lifestyle ideal)
  • Strong storytelling and copywriting skills
  • A great eye for content and emerging social trends
  • Understanding of digital metrics, including Meta and TikTok analytics
  • Super organised with a knack for managing multiple projects
  • Familiarity with tools like Sprout, Later, or Meltwater is a plus

WHAT'S IN IT FOR YOU?
  • Up to 50% off the new season Unison product range
  • Generous discounts across all Brandbank Group Brands including Seed Heritage, allkinds, Commonry, kikki.K & FINE-DAY.
  • Supportive team culture and environment
  • Employee Referral Program - be rewarded for referring great new people to our team
  • Health and Wellness initiatives with access to Employee Assistance Program
  • Brandbank Day - An additional day's leave to use however you like - whether it's for life admin, cultural celebrations, or simply recharging.
  • You & Your Mate - Yes, we mean your dog Bring your furry friend to work and make your day that little bit brighter.
  • Sample Sales - Exclusive access to product samples at great prices - a fun and exciting benefit for anyone who loves our brands.
  • Pantry Perks - Free breakfast and snacks available on-site for a quick pick-me-up.
  • End-of-Trip Facilities - Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.

Unison is a fashion brand that sets a new standard for modern Australian style.

Unison is for those who embrace the notion of a confident and effortless dressed - up - casual. We edit the season and own the must have fashion looks for weekday to weekend dressing. Unison delivers a brand experience that is inclusive, authentic, and trusted. We understand what's having a moment, where the best new ideas are coming from and what's truly stylish welcome to the conversation.

If you love fashion and want to empower people to define their personal style, we want to hear from you. APPLY NOW

To learn more and see all job listings, visit: https://unisonlabel.com/careers

About Brandbank Group

Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.

Please note: Brandbank Group is not currently seeking support from recruitment agencies for this role and will not accept any unsolicited candidate profiles or associated fees. We encourage interested applicants to apply directly if they would like to be considered for this opportunity.
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