Commercial Lead

Overlay Sydney, New South Wales, Australia

Overlay Sydney, New South Wales, Australia

Overlay builds AI that helps people stay safe and make fast decisions at work.

We work with real workplaces that need real-time support - often in high-stakes, high-risk environments.

We're a tight-knit team based across Adelaide and Sydney, growing quickly and backed by people who believe in building smarter, safer workplaces.

We're looking for a Commercial Lead to drive sales and own our go-to-market engine. This role is about building and closing a pipeline of opportunities - and doing it in a smart, modern way. You'll use a mix of outbound, inbound, and AI-enabled strategies to identify the right prospects, start meaningful conversations, and turn interest into revenue.

You'll work closely with our founders, product, and content marketing to shape how we grow - from who we speak to, to how we pitch, to what we deliver. This is a role for someone who's strategic enough to map the field, tactical enough to build the system, and hungry enough to drive the deal from lead to close.

This isn't just a sales role. It's about owning the commercial side of the business - and building the machine that makes it scale.

Sydney / Remote or Hybrid

Overlay builds AI that helps people stay safe and make fast decisions at work.

We work with real workplaces that need real-time support - often in high-stakes, high-risk environments.

We're a tight-knit team based across Adelaide and Sydney, growing quickly and backed by people who believe in building smarter, safer workplaces.

We're looking for a Commercial Lead to drive sales and own our go-to-market engine. This role is about building and closing a pipeline of opportunities - and doing it in a smart, modern way. You'll use a mix of outbound, inbound, and AI-enabled strategies to identify the right prospects, start meaningful conversations, and turn interest into revenue.

You'll work closely with our founders, product, and content marketing to shape how we grow - from who we speak to, to how we pitch, to what we deliver. This is a role for someone who's strategic enough to map the field, tactical enough to build the system, and hungry enough to drive the deal from lead to close.

This isn't just a sales role. It's about owning the commercial side of the business - and building the machine that makes it scale.

What you'll do

• Own Overlay's revenue growth targets and build a scalable sales pipeline
• Prospect, qualify, and close new business across logistics, industrial, infrastructure and defence sectors
• Craft outreach and referral strategies that connect with forward-thinking decision-makers
• Build and manage a CRM-backed sales engine (HubSpot or equivalent)
• Collaborate with marketing to ensure we're telling the right stories to the right people
• Represent Overlay at key industry events, demos, and AI-specific briefings
• Translate field conversations into insights that shape our go-to-market and roadmap
• Report on sales activity, pipeline health, and customer feedback

What you bring

• You're persuasive, commercially sharp, and driven by outcomes
• You've owned and closed B2B sales cycles, ideally in SaaS, enterprise tech, or AI-enabled solutions
• You're fluent in turning technical capabilities into clear business value
• You're confident managing a pipeline from first touch to signed agreement
• You're CRM-savvy and structured in how you track, follow up, and close
• You're comfortable talking to both field operators and C-suite buyers
• You're excited by the idea of helping customers adopt AI in a real, operational way

Our Values

• Got Your Six – We've always got each other's backs
• Colour Outside Lines – Rules are suggestions. Be bold
• Learn Apply Repeat – Curious minds grow faster
• Right Over Easy – Integrity, even when no one's watching

Salary, Benefits and Perks

• Generous salary + commission + super
• Early Overlay employee stock options
• Flexible work environment and hours
• Laptop + all the newest tech at your fingertips
• Ideal office locations
• Gym membership or physical wellness initiative (up to $85 per month)
• This role can be based in either our Sydney office / remote or hybrid, wherever you do your best work.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionManagement and Manufacturing
• IndustriesSoftware Development

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