Marketing Product Launch Specialist

We're building generative AI tools that help people create, faster, more flexibly, and with more control. As our product surface grows, so does the importance of explaining what we're building clearly and at pace.

We're hiring a Product Launch Specialist (AI) to lead go-to-market for new model architectures, inference improvements, and feature-level releases.

You'll work closely with our research team from the earliest stages, joining internal demos, asking critical questions, and shaping how raw technical progress becomes something that makes sense to users. That could mean bringing a new diffusion model into production and defining how it's positioned, launching fine-tuning or control tools for advanced users in a way that balances power with accessibility, or coordinating across teams to ensure enterprise features land with clarity and support.

This role sits across research, product, brand, growth and leadership, and is essential to how Leonardo ships and explains its most technical work. You'll be measured by how clearly new capabilities are defined, adopted and understood across segments.

• Lead product launches: Take ownership of messaging, timing and coordination for high-impact model and feature releases
• Positioning and messaging: Translate complex technical capabilities into user-facing value and clear product narratives
• Early technical input: Embed with the research team to understand what's being built and shape how it's communicated
• Internal alignment: Create internal briefs and messaging guides to keep product, brand, growth and comms coordinated
• Go-to-market execution: Plan and support launches across customer segments, from individual creators to enterprise partners
• Cross-functional support: Help teams move faster by connecting technical progress to user needs and platform goals
• Customer impact: Ensure customers understand what's new, how it works and how to get value from it.

• AI fluency: You can follow conversations about models, inference and pipelines or you're confident asking good questions until you do. You don't need commercial AI experience, but you should have shown curiosity and initiative in the space. That might look like building your own GPTs or agents, experimenting with AI tools in your work, or leading initiatives that explored AI adoption in a product setting.
• Structured communication: You turn evolving technical inputs into clear, thoughtful messaging, positioning and launch briefs that keep teams aligned.
• Cross-functional empathy: You've worked with engineers or researchers and know how to move work forward across different disciplines. You're at home in high-context environments and enjoy making the abstract concrete.
• Clear writing: You write quickly and clearly for a range of audiences, from internal stakeholders to end users, without oversimplifying.
• Launch ownership: You've led or contributed meaningfully to product launches. You understand how timing, coordination and communication shape success.
• Customer focus: You care about what users need to know to feel confident and successful, especially when a feature is new or complex.
• Judgement under ambiguity: You're comfortable navigating shifting priorities, asking the right questions, and helping teams make decisions even when the roadmap isn't fixed.

If you've launched complex products and are already exploring AI, building, testing, or just staying close to what's new, this is a chance to go deeper. You'll help turn cutting-edge research into real product impact. If that sounds like you, we'd love to hear from you. Apply via our careers page or get in touch with any questions.