Marketing Manager, Go-to-Market

Overview

Marketing Manager, Go-to-Market (GTM) for ANZS, leads the strategy and execution of promotional campaigns that turn business priorities into measurable growth. You'll translate insights into omni-channel communications, partner with Pricing & Promotions to improve financial impact, and optimise processes for efficiency. Customer-obsessed and data-driven, you'll shape CRM activity, drive loyalty, and test new insights to keep improving performance. Working with global and local teams, you'll ensure every campaign aligns with Vista's strategy and delivers value for our customers and our business.

What You Will Do

• Deliver a 12-month promotional plan and quarterly customer calendars, drawing insights from Marketing, Category, Pricing, Finance, Customer Service, and Manufacturing teams.
  
• Lead omni-channel campaigns from concept to execution, ensuring integration, timely delivery, and on-brand messaging.
  
• Brief and collaborate with Creative, Web, and Channel partners, optimising processes for efficiency.
  
• Partner with global teams to localise messaging, share findings, and improve data models, processes, and assets.
  
• Work with Category and Pricing teams to create customer-centric offers that drive growth and engagement.
  
• Track performance, analyse campaign results, and use data to optimise future activity.
  
• Contribute to yearly marketing strategy and lead the annual GTM strategy for ANZS.
  
• Collaborate across local and global stakeholders, influencing outcomes for the ANZS market.
  
• Lead and develop two direct reports based in India.
  

Your Qualifications

• 5–10 years' marketing experience with a Bachelor's degree in Marketing, Communications, Business, Economics, Mathematics, or related field.
  
• Proven track record to build and implement integrated go-to-market plans from strategy to analysis.
  
• Strong campaign/project management skills and experience delivering high-quality creative briefs.
  
• CRM strategy development and execution experience.
  
• Excellent interpersonal skills with 2+ years' leadership experience.
  

Nice to Have

• Experience working in a fast-paced e-commerce environment.
  
• Leadership experience with team members.
  
• Familiarity with CRM strategies and implementation.
  
• Technical proficiency in data analysis tools and marketing software.
  

Why You\'ll Love Working Here

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Equal Opportunity Employer

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

Seniority level

• Mid-Senior level
  

Employment type

• Full-time
  

Job function

• Marketing and Sales
  

Industries

• Technology, Information and Internet, Advertising Services, and Industrial Machinery Manufacturing
  

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