Marketing Manager

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Marketing Manager - Peripheral Interventions - 12 Month Fixed Term Contract

Onsite Location(s):

Mascot, AU

ABOUT THE ROLE

The core objective of the role of Marketing Manager, is to support and execute the division's strategic goals and objectives. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the sales organisation.

This role is a 12 Month Fixed Term Contract based in New South Wales and will report to the Business Unit Director, Peripheral Interventions (PI).

KEY RESPONSIBILITIES

Strategic Marketing & Planning

• Develop strategic marketing plans centred around the PI/ Interventional Oncology (IO) product portfolio
• Work with Business Unit Director to complete annual strategic and operating plans. Working closely with the Business Unit Director and FP&A Analyst to develop cohesive and credible plans is a central part of this responsibility .
• Identify gaps and opportunities in referral pathways and create initiatives to support healthcare professionals.
• Collaborate cross-functionally with clinical, sales, and medical affairs teams to ensure alignment with treatment pathways.

People Development

• Responsible for developing a high performing team and facilitating a positive winning spirit and collaborative culture.You effectively partner with other stakeholders internally and externally to enhance your impact. Ensure the Peripheral Interventions marketing team receive ongoing regular feedback, training and help in identifying, supporting and achieving agreed upon performance/business objectives. Support employees in their career development through coaching and mentoring, helping them set and achieve development objectives and professional goals

Campaign and Brand Management

• Plan and execute new product launches and strategies that set Boston Scientific products apart from the competition, provide good market fit and produce profitable growth. Positive collaboration with internal functions to ensure each part of the plan is progressing as intended are an essential part of this responsibility as well as managing time in the field to ensure messaging and positioning has the intended impact
• Create and execute initiatives that continue to build the Boston Scientific brand with ANZ physicians and related stakeholders. Managing branding and activities at major ANZ specialty conferences, as well as local Boston Scientific sponsored events, will be key activities in this responsibility.
• Ensuring marketing collaterals and materials are compliant with Boston Scientific brand standards and guidelines.

Customer Relationship & Value Management

• Compliant collaboration with international and local key customers to assist you with execution of training and education programs, conducting product evaluations and providing local strategic and clinical guidance are key parts of this responsibility
• Research and execute public and private pricing strategies that represent maximum value for all stakeholders. Collaborating with Health Economics and Government Affairs functions to obtain timely and commensurate reimbursement is key to this responsibility.

Business Development

• Identify and/or create new market opportunities across ANZ. Spending a high percentage of time in the field with Territory Managers is critical to successfully managing this responsibility.

Team Engagement

• Implement strategies to facilitate feedback from the field team to marketing. Play a lead role in developing plans and internal communications for the field team including product launch materials, materials supporting strategic areas of focus, quarterly plan of action and product updates.
• As a senior leader, demonstrate the ability to lead without direct influence, aligning the sales organization to the key marketing pillars. Collaborate with RSM's to execute strategy.

Operational

• Hands on in the product lifecycle management, including demand forecasting and coordination with operations to optimize service levels and minimize excess inventory. Working with the Product Manager and Marketing Associate to localise and update marketing materials is also essential.

KEY COMPETENCIES REQUIRED FOR SUCCESS

Develops strategies and plans that support the BSC business objectives and are based on an understanding of

relevant data. Ensures everyone is aligned to the strategy and knows how to prepare and deliver it.

Customer Insight

Collects and utilizes customer data, understanding and insights to build a picture of customer needs, motivations and preferences that trigger behaviors and decisions to shape and deliver the best possible customer experience.

Generates new ideas, methods, products and solutions. Continuously uses imagination, creativity and critical thinking to solve problems. Seeks new approaches, ways of working and innovations to improve the customer experience and further differentiate BSC.

Value Proposition

Analyzes, develops and delivers a differentiated value proposition that creates optimal value and represents the

BSC Master Brand in a consistent way.

Communication Through Storytelling

Based on the value proposition, develops and implements effective communication plans, using storytelling throughout the customer journey to tailor to the specific needs of each target audience.

Channel Mix and Integration

Selects and enables the most appropriate channel mix to engage customers at the right time with the right content and message. Integrates and utilizes analytics and technology to deliver a seamless, engaging customer experience.

Planning & Execution

Proven track record in planning and implementing marketing initiatives that align with division's objectives, such as product launches, conferences, KOL training, promotional plans

YOUR EXPERIENCE AND SKILLS

• Strategic thinker with a hands-on approach to execution.
• Passionate about improving patient care through innovative technologies.
• Previous demonstrated experience in a Senior Product or Marketing Manager role, preferably within the medical devices industry.
• Bachelor's degree in Marketing, Business, Life Sciences or related field
• Proven success in digital marketing strategy and execution, with CRM and automation platform experience.
• Demonstrated success launching new products and managing full-cycle campaigns.
• Commercial acumen and ability to translate market insights into actionable plans.
• Excellent stakeholder management and communication skills.
• Data-driven and performance-focused, with strong analytical skills.
• Adaptable, collaborative and results-oriented.

WHY CHOOSE US?

• Great Place To Work Certified in 2024 & 2025
• Best Workplaces for Women in 2024 & 2025
• Inclusive Employee Resource Groups
• Access to Employee Assistance Program

Requisition ID:611389

Job Segment: Marketing Manager, Branding, Brand Manager, PLM, Medical Device, Marketing, Management, Healthcare

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