Head of Trade Sales ANZ

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Step into a career where fun meets strategy. At Merlin Entertainments, we don't just create attractions—we create memories, magic, and moments that last a lifetime.

We're looking for a passionate and commercially minded Head of Trade Sales – ANZ to drive growth across our incredible Australian and New Zealand attractions, with a key focus on international markets.

About The Role

As our Head of Trade Sales – ANZ, you'll lead the development and execution of our trade sales strategy, working closely with the Regional Trade Sales Director – APAC. Your mission will be to deliver revenue and volume targets in the B2B sector by building strong trade partnerships, optimising market opportunities, and driving our domestic and international markets and plans. You'll work in a Hybrid environment, create partner, and channel plans, represent Merlin at major industry events, and create innovative trade packages that showcase the best of our attractions to the world.

About You

You're a results-driven sales leader with a passion for tourism, entertainment, or leisure industries. You bring proven success in commercial sales management, strong financial and analytical skills, "Best In Class" account management skills with a growth mindset.

Adaptable, proactive, and a skilled stakeholder communicator, you thrive in fast-paced environments and are ready to take ownership of delivering growth. Experience in international trade markets or additional languages will be highly regarded.

Benefits

• Corporate benefits including free access to all our attractions worldwide
• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions
• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about
• Hybrid working model and flexible working policy
• Opportunity to be involved with our Diversity & Inclusion initiatives, including our Reconciliation Action Plan
• Being part of a business built on fun
  
  

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE, Madame Tussauds, LEGOLAND, and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries, delivering memorable experiences to 54 million+ visitors a year.

We're the leading operator of visitor attractions in Australia and New Zealand, with 10 attractions, including SEA LIFE, Wild Life, Madame Tussauds, and the Fly Treetop Adventures, amongst others.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects, conserves, and sustainably manages our precious aquatic habitats, wildlife, and natural resources. We strive to achieve this goal through our 2 charities: Merlins Magic Wand and the SEA LIFE Trust.

So, if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do – then we want to hear from you

Merlin Entertainments strongly encourages application from all background, including people of Aboriginal and/or Torres Strait Islander decent.

Please let us know atanzrecruitment@merlinentertainments.bizif you require any adjustments to the recruitment process to support your application.

Pay Range

CompetitiveSeniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionOther
• IndustriesEntertainment Providers

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